Amazon Merchant SKU
To bulk-update Merchant SKUs for multiple products, Manage Inventory page > Bulk Update Products > Get Template File > choose the AmazonMerchantSKU field in the bulk update template. Show me where.
Amazon uses a Merchant SKU to identify a seller's product. While the listing has an ASIN as the unique identifier, the seller relates their product to that listing with their Merchant SKU. So, if a seller adds a listing without specifying the Merchant SKU, Amazon will auto-generate it with a random combination of numbers and letters.
It is possible to relate these random Merchant SKUs to regular product SKUs, but ideally, you should use a Merchant SKU to help you recognize the product. By default, SellerCloud will post the Product ID as the Merchant SKU when posting new products to Amazon.