eBay Description Template Overview

Updated 3 weeks ago

Check out this short tour about customizing and branding your eBay listings!


eBay Description Templates are used to send an HTML-formatted document with product information and company branding. The description template appears on the eBay listing directly below the item specifics. 

Multiple description templates can be created for different types of products or different seasons. 

Kits have their own templates, as described below.

Choosing an eBay description template is required to post a product to eBay.

  • Manage eBay Description Templates in Company Settings > eBay Settings > Description Template
  • Set a product's eBay Description Templates on its eBay Properties page
  • Choose a default eBay description template in Company Settings > eBay Settings > eBay Attribute Defaults
If you are using another eBay listing or description tool such as Frooition, create and assign a blank description template to be able to post the item from SellerCloud. Once posted, the correct template must be assigned to the listing within eBay.

On the Description Template, you can enter two types of data: 

  • Static Data - Template content that does not change among products; for example, a company logo or contact information. Static content can be entered as text, and formatted with the tools on the toolbars. It can also be entered as HTML or imported from an HTML program like DreamWeaver, so you have full control of the editor and can include your brand in the product description.

  • Dynamic Data - Content that is unique to each product. Each description template is defined in HTML like a webpage, and has placeholders to enter product-specific details. Placeholders in the template are replaced with product information as the listing is published. For example, the #?TopTitle?# placeholder will grab the eBay listing title of the product to which the template has been applied, and include it in the description. Inserting #?LongDescription?# will grab the long description on the product detail page. The content will appear in the way it is placed on the template. 

    • Custom Columns can be used as placeholders. For example, if there is a user-defined field "AgeRating," this can be placed in the description template as #?AGERATING?#. The actual columns can be added by the System Administrator or SellerCloud Support and set up in the Custom Column page under the Setting Tab. After you complete the fields on the individual product properties pages, you can add it to the description template by referencing the Custom Column as a placeholder.

    • Custom Tags can also be created and referenced with placeholders in the template. 

Common placeholders are available on the right side of the editor, but you can access a full list of placeholders from the Insert Code Snippet dropdown on the template editor's menu bar.


Configuring eBay description templates

You can add images, custom tags and columns, and set default templates to products. Check out this short tour about configuring eBay description templates!


Kit templates

Kits use a different type of eBay Description Template, so the component product information can also be populated. Kit templates have several HTML editors:

  • The top HTML editor is used to hold the main HTML and it has placeholders that refer to the bottom editors (#?BundledItemsDetail?# or #?BundledItemsDetailNotMainItem?#). Set these placeholders where you want to have the component information appear. All formatting and branding is configured in this template.

  • The bottom HTML editor is called the "Kit Item template" and is used to repeat for each product component. In this template, you enter placeholders that refer to the individual products, like #?TopTitle?# and #?LongDescription?#. The placeholders entered here must be referenced in the top editor by the placeholder #?BundledItemsDetail?# or #?BundledItemsDetailNotMainItem?#. 

  • A middle editor that can be activated through the Client Setting Show Kit includes Editor on eBay Desc Template Page. The middle editor, called the "Kit Includes Template," is used to style the kit component squares/image gallery. It is referenced in the top editor by the tag #?KitIncludesGallery?#. For an example of the editor in HTMLsee here.

There are also some special kit-related placeholders, as described below.

Placeholders

The table below defines various placeholders. 

PLACEHOLDER

DESCRIPTION

 #?TopTitle?# 

eBay listing title.

#?LongDescription?#

Inserts the HTML description of the product.

#?ItemIncludesDescription?#

 

#?ProductSpecificName1?# 

#?ProductSpecificValue1?#

To populate Item Specifics in your eBay template, Name and Value. Up to 35.

#?ProductSpecifications?#

Will create a table with all Item Specifics.

#?CSSGallery?#

Shows the main image with a gallery of thumbnails of the other images, revealing other images when hovering over thumbnails. There are some Client Settings to control thumbnail size and position (eBay Gallery Thumbnail Position, Alignment, Image Size)

#?ListingSubTitle?#

 eBay Subtitle.

#?ListingShortTitle?#

 eBay Short Title.

#?BrandLogo?#

Logo image of the product's manufacturer as defined in the manufacturer profile.

#?BrandDescription?#

Description of the product's manufacturer as defined in the manufacturer profile.

#?ManufacturerURL?#

URL of the product's manufacturer as defined in the manufacturer profile.

#?ListPrice?#

MSRP or "Regular Price"

#?BuyItNowPrice?#

Price from the eBay listing.

#?StartPrice?#

 

#?ProductBullet?#

#?ProductBullet2?#

#?ProductBullet3?#

#?ProductBullet4?#

#?ProductBullet5?#  

Populates with the Amazon Bullet points 1-5.

#?OtherAttributes1?#

#?OtherAttributes2?#

#?OtherAttributes3?#

#?OtherAttributes4?#

#?OtherAttributes5?#

Populates with the Amazon Other Attributes 1-5.

#?AmountDifferenceBetweenListPriceAndFixedPrice?#

Calculates the dollar amount difference between the list price and BuyItNowPrice.

#?PercentageDifferenceBetweenListPriceAndFixedPrice?#

Calculates the percent difference between the list price and BuyItNowPrice.

#?MagentoAttribute_Name_attributeName?#

#?MagentoAttribute_attributeName?#

Replaces "attributeName" with attribute code name in Magento Admin to place the front name in templates.

For example, #? MagentoAttribute_Name_color?# will place "Color" in the template.  Replace "attributeName" with attribute code name in Magento admin to pull value. For example,  #?MagentoAttribute_color?# will place "Blue" in the template.

#?PartsCompatibilityGrid?#

Display the part compatibility chart for eBay Motors items. Additionally, the following tags can be defined in CSS classes to beautify the HTML

#?EBayItemConditionName?#

eBay condition name selected on the eBay Properties page. 

#?ProductConditionInHouseName?#

Product condition name used internally in SellerCloud. Read about product conditions here

#?Variation1Price?#

Pulls price for variation of Matrix parent. Up to 19.

#?Variation1FixedPriceQty?#

Pulls Qty for variation of Matrix parent. Up to 19.

#?Variation1Dimension?#

Pulls Dimension for variation of Matrix parent. Up to 19.

#?Variation1DimensionValue?#

Pulls Dimension Value for variation of Matrix parent. Up to 19.

#?RelatedProducItemID1?#

Pulls the SKU of the first related item. Similarly, you can change to RelatedProducItemID2 to pull information from the second related product.


PLACEHOLDER

DESCRIPTION

#?DescriptionDefaultImage?#

Main Description image grabs the entire image HTML tag.

#?DescriptionDefaultImageURL?#  or #?ImageFileMedium?#

Shows the URL of the main image of the product.

#?OtherImage01?"

Shows additional images of the product. For example, you could show the condition of the product. Up to 20.

#?SupplementalImage01?#

Creates a full image tag of the first product image marked supplemental.

#?SupplementalImage02?#

 

#?SupplementalImageURL01?#

URL of the image. Corresponds to the count of images, not their numbers. If your images are numbered as 1,5,9, the placeholders should be #?SupplementalImageURL01?#, #?SupplementalImageURL02?#, #?SupplementalImageURL03?#.

#?ImageFileMediumResized?#

Resized main product image, with maximum dimensions defined in the Client Settings. If the image is rectangular with a width greater than height, it will set the width to the maximum dimension defined in the Client Settings, and then calculate the height so the image stays to scale.

#?SupplementalImageResized01?#

 

#?HostedImageURLOnlyDescription?#

URL of the main image if using third-party hosting, such as Flickr.

#?HostedImageURL01?#

URL of the supplemental image if using third-party hosting. 


PLACEHOLDER

DESCRIPTION

#?KitIncludesGallery?#

 Images' list of all child items.

#?KitIncludesGalleryNotMainItem?#

Images list of all child items (excluding main item).

#?KitIncludesNotMainItem?#

Product names of all child products (excluding main item).

#?BundledItemsDetail?#

 

#?BundledItemsDetailNotMainItem?#

References tags in bottom editor, excluding the main item. 

#?KitMainItemIncludes?#

 

#?KitMainItemDescription?#

 Description of the main item.

#?KitMainItemCustomProductSpecific?#

 

#?KitIncludesDescriptionImage01?#

Pulls the description image. Up to 40. 

#?KitIncludesShortTitle01?#

Populates with the product's Short Title. Up to 40.

#?KitIncludesItemQtyCurrent?#

Displays the kit components with their quantity in kit.


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