Seller Fulfilled Prime

Amazon has expanded its Prime Member benefit program, extending the shipping benefits to merchant-fulfilled listings. Sellers who have proven their ability to meet Prime customers' expectations for service are now able to enroll in Seller Fulfilled Prime. Learn more about eligibility and program requirements here

With prime orders, you do not ship from your own account. Instead, you purchase a shipping label from Amazon. This can be done through SellerCloud as explained below. By default, label purchases are billed at Amazon's shipping rates. However, if you have an account with or UPS, you can link your Amazon seller account to your carrier account to use your own negotiated shipping rates. Read more here.

Before using Seller Fulfilled Prime through SellerCloud, you must enable the "Is Prime?" column to be sent in your order report.  See below for instructions.

Readying Amazon Order Reports

This can be done within Amazon SellerCentral from Orders > Order Reports > "New! Choose the columns you want to see in your order reports. To start, go to Add or remove order report columns. The columns you select will apply to all future reports. Click "Add Or Remove Order Report Columns" and ensure the "Is Prime?" column is enabled.

Prime Products

Products need to be marked as "Prime" to be purchased as a prime order. This must be done on Seller Central, by selecting a Prime Delivery enabled shipping template on the product. Templates are configured under Settings > Shipping Settings. Read more at

Enable Shipping Rates API in Seller Central

Select and enable shipping services in Seller Central. Only services that are enabled will be available for selection in SellerCloud.  API Registration for Shipping Services can be enabled on Seller Central here. If preferable, enter your shipping account info to use your own rates.

Shipping Prime Orders from ShipBridge

Prime orders are flagged and can be filtered with the Amazon Prime filter. ShipBridge will not allow the orders to be shipped except in the manner outlined below.

  1. Configure ShipBridge for Prime orders:
    1. Enable client setting in SellerCloud Enable Generate Shipping Labels via Amazon.
    2. In ShipBridge navigate Menu > Options > Carrier > Amazon.
    3. Enable Use Amazon.
    4. Enter your AWS credentials. You can take them from your Amazon Settings page. To view all credentials go to
    5. If you have multiple Amazon accounts doing Seller Fulfilled Prime, click "Per-company configuration" to enter your credentials.
    6. Select the default Delivery Experience - Signature confirmation etc...
    7. Select printer and check if thermal.
    8. If you have multiple companies with different Prime approved Amazon accounts, use the PerCompany Configuration.
    9. Save.
    10. ShipBridge will now prevent Prime orders from being shipped with the regular shipping services.
  2. There should be a filter above the grid for prime orders. (Menu > Customize Interface > Filters.  Check "AmazonPrime". Uncheck "Weight Verified"). 
  3. Select the Prime order in ShipBridge.
  4. Right click and press Calculate Rates. This is the equivalent to "Get Eligible Services" when Shipping thru Seller Central or SellerCloud. 
  5. Only Amazon services will display in the grid. Select a service.
  6. If applicable, the "delivery experience" can be modified by editing the order details (right click on order > Edit Order > Order details.)
  7. Ship order. This will "Buy Postage" from Amazon, and return a valid shipping label.

Shipping Prime Orders from SellerCloud

  1. Enable client setting Enable Generate Shipping Labels via Amazon.
  2. Orders for the Prime items will download into SellerCloud with the regular order download.
  3. Order will have a status of "Prime" on the Order Status panel. Prime orders can be filtered using the Order Subtype filter > Prime. This filter can be activated by enabling client setting Enable Order Sub Types.
  4. Open an order.
  5. Select Buy Shipping From Amazon.
  6. On the following page, complete the request form. Package dimensions, weight, and Ship From Address (defaults to company address) are required.
  7. Press Get Eligible Services.
  8. On the following page, select a ship method. The Amazon rate charges display on the right column.
    If you configured in Seller Central, those services will be available for purchase as well.
  9. Press Buy Shipping. The order will be updated as Shipped with tracking in SellerCloud and in Seller Central.
  10. On the following page, download the shipping label. 
  11. You can also cancel the label. Cancelling label will not mark order as cancelled/refund or unshipped on Amazon. It will just void the shipping label and you will have to generate a new shipping label. Canceling the label will set the orders as Unshipped in SellerCloud.
    The order will still have a shipped status on Seller Central. This is because there are downstream dependencies that Amazon does not want to break and moves it to an unshipped state.  

Shipping Amazon Prime Orders Manually

If you prefer to ship Prime orders without buying the labels from Amazon, you can enable the client setting  Allow shipping Amazon Prime orders manually. We will still upload the tracking to Amazon.

This will only work if you get a special clearance from Amazon that they are allowing you to ship MFN Prime Orders without buying the labels directly from Amazon.

Using FedEx for Amazon Prime Orders

Shipping Prime orders with FedEx requires additional setup:

  1. In SellerCloud, go to Settings > Warehouses. Select the warehouses you will ship from and set their address correctly.
  2. In ShipBridge go to Menu > Options > Shipping  and enable Use Warehouse Address. This will allow SellerCloud and ShipBridge to obtain and apply the FedEx rates from Amazon.

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