Product Titles

While every product has one general ProductName, it can have different titles that are used while publishing the product to marketplaces like eBay. The keywords used in the title have a big impact on a listing's visibility and having multiple titles can multiply the product's chances of being seen and ultimately purchased.

A title needs to be approved before it will be used for eBay. This is a precaution to prevent someone from using the wrong title accidentally. 
These are the different types of titles:

  • RegularTitle - not assigned to any of the other types
  • CustomTitle - used for websites, when they have an abbreviated title that displays on search results or while advertising related products.
  • SubTitle - used optionally for eBay listings. Enable client setting Enable Sub title for eBay Listings to post the sub-title to eBay.
  • TopTitle - the main title
  • Channel specific titles: You can also set different titles for each channel. This can be imported or exported with the following column headers: AmazonTitle, BonanzaTitle, JETTitle, SearsTitle, WalmartAPIProductTitle... etc. For more information you can contact SellerCloud Support. 

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