Sell on Google Shopping Actions Overview

Updated 1 month ago

Introducing Shopping Actions

SellerCloud's Google Shopping Actions integration enables you to market your products across multiple Google platforms to drive shopper discovery and action  - everywhere that they shop. Hundreds of retailers and brands are currently living on Shopping Actions, with the list ever-growing. Shopping Actions is a pay-per-sale model with merchant payment only required when a sale actually takes place!

With Shopping Actions seller integration, you maximize your product presence and give your consumers a frictionless shopping and checkout experience - across Google Search, Google Express, and the Google Assistant - using a shareable shopping list, universal shopping cart, and instant checkout with saved payment credentials.

With Shopping Actions, shoppers can instantly connect with your products in the exact moment they’re looking for them on these integrated Google platforms:

  • Assistant - With voice shopping now on 500+ million devices worldwide, it’s easy for your consumers to shop by just speaking to their Assistant or Google Home device
  • Search - So many people search Google each day, making it the first place shoppers go to discover a new retailer or brand, so help them find and buy your products
  • Express - Increase your consumer loyalty and repeat orders with a unified checkout, free delivery with minimums, and no membership required
  • Google.com/Shopping - Use a single Google-hosted omni-platform shopping cart

As a Shopping Actions seller, listing your products is simple and straightforward, with inventory availability and pricing managed through SellerCloud. SellerCloud will also manage and process Shopping Actions orders, including their shipping and packing slips. All fees are retrieved to ensure fully accurate profit and loss (P&L) on your orders.

Google Shopping Actions features include:

  • Inventory Management
  • Product Posting
  • Automatic Download of Shopping Actions Orders Into SellerCloud
  • Automatic Tracking Upload from SellerCloud to Shopping Actions
  • Free Shipping Templates
  • Posting Orders to QuickBridge
  • Integration with ShipBridge
  • Auto-Renewal of Item Postings (coming soon)
  • Active Listing Report
  • Returns Downloads and RMA Management
  • Settlement Report (coming soon)
  • Product Pricing Updates
  • Order Cancellations

As a Shopping Actions retailer, part of your Google program agreement includes commissions taken by Google on products sold through Shopping Actions. Commission calculation is based on a product’s category as determined by Google at the time of sale. Different commission rates are applied depending on an item’s product category or subcategory as listed below. You’ll receive a monthly commission invoice based on the sale of your products on Shopping Actions. 

Shopping Actions is currently a whitelist-only platform and as such, your company must first be reviewed by Google for eligibility.

Follow the procedure below to register. Upon approval, you will onboard onto Shopping Actions by completing a series of steps across the SellerCloud and the Google interfaces.

Becoming eligible for Shopping Actions

  1. If you do not have a merchant account, you must create one here. For now, just input your business information so you can get whitelisted.


  1. To get whitelisted, complete and submit Google's interest form (sample shown below), entering SellerCloud as the third-party partner. You can find your Merchant ID in the Merchant Center's upper left corner.

  2. Your information will be sent to Google, who will reply with the whitelisting decision. Watch for this email:

  3. Follow these instructions to onboard to Shopping Actions in the SellerCloud and the Google interfaces.


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