SellerCloud Basics

Please read this article to get a basic understanding of how SellerCloud is organized. There is much more detailed info on this wiki site for each of these topics. Keep in mind that SellerCloud is a complex platform with many features and we will cover just the basics here.


Once your account is created, please note your server ID. This will be your server ID when connecting to webservices, SellerCloud API and the SellerCloud Interface. The ID is visible on the webpage URL.

Example: : In this case the server ID is RP.


There is no restriction on the number of companies you can create under one client. Depending on your workflow you can create companies for different channels, countries, locations and so on.

Companies can be created by clients with Admin Role. Disabling a company can be done by SellerCloud Support.

Check more detailed info on how to set up a Company here.


SellerCloud supports over 70 channels and the number is growing constantly. There is documentation on this site for most of those integrations and we try to keep the information up to date.

There is no limit to the number of channels you can integrate with. The only restriction here is that a given channel can have only 1 integration per company. For example, if you have 3 different Amazon integrations, they need to be set in 3 different companies but if you have eBay, Amazon and Walmart integrations they can all be set in the same company.

Check the list of all current integrations here.


Products are set per company. They will be visible to all channels integrated with that company (unless some restrictions are applied). To make a product visible by another company, you need to create a shadow of it.

There are 3 types of product relations in SellerCloud: N-matrix (variation), Kit and Shadow.

Check here how to add new products.

Check here how to create N-matrix.

Check here how to create Kits.

Check here how to create shadows.


You can create as many warehouses as you need. There are a few different types of warehouses, and different functions are available for each type. For example, an FBA warehouse can deal with FBA inventory, a DropShip warehouse can deal with inventory you do not own, while Interim warehouses can be used for transfers.

For more info on Warehouse Management check here.


Orders can be imported from channels, manually created, or imported from a different source. Orders (as products) are organized per company. They can be edited or processed by specialized plugins which are used whenever you need to implement a unique workflow.

Orders can be separated into different types: Channel Orders, Wholesale Orders, Local Orders and Website Orders.

There is a whole section of this page that explains the different actions and types of orders.


SellerCloud offers a variety of reports that can provide statistics for sales data, inventory, profits, etc.

Check the Reports section of this page for more info.


You can set an account for each of your employees and apply different restrictions depending on their tasks in your company.

Check this section of the wiki for more info.

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