Sell on Hayneedle Overview

Updated 2 months ago

Hayneedle ( is a nationally recognized online store dedicated to home furnishings and improvement. Their categories include furniture, decor, and storage, as well as fitness equipment, table games and toys, and gifts for the home.

Sign up to sell on Hayneedle here.

Hayneedle integrates with suppliers via EDI files transmitted to specialized FTP sites. The client needs to contact Hayneedle  and provide them with the Customer ISA information (See below). Hayneedle will then provide the client with a Supplier ID.

Complete Hayneedle Trading Partner Onboarding Sheet

  • Qualifiers/ISA  - Use table below.
  • Connect Method - VAN
  • 3rd Party Vendor Name - Liason
  • ANSI x12 version - 4030
  • EDI Documents requested - 846, 810, 850, 997, 855, 856

Complete SellerCloud hayneedle settings.

  1. Company Settings > Toolbox > Hayneedle Settings. 
  2. Enter the following ISA Qualifiers and ID's.

     Customer ISA Qualifier


     Customer ISA ID 

     This is an arbitrary number. Typically, the client's  phone number is used.

     Hayneedle ISA 


     Hayneedle ISA ID

     001658520 (use 001658520T for testing)

     Supplier ID

     This should have been provided to you by  Hayneedle 

  3. Enter the FTP Credentials. This will be supplied by SellerCloud Support. 
  4. Test your credentials from the Action menu.
  5. Configure your settings - Handling fee, Safety Quantity, Default Quantity as desired. Note: See instructions about setting co-op fees here for dropship
  6. Enable the Upload and download options when you are certain that the products you are uploading to Hayneedle are properly priced and have accurate inventory.
  7. Check the Hayneedle Enabled checkbox.

Hayneedle Testing

Before going live with Hayneedle they will request you to upload tracking and inventory and also acknowledge a test order. Complete this process after following the steps above. 

If you want a dedicated SellerCloud rep to help you through the testing process, you must enroll in Premium Support

Pricing updates must be negotiated with a Hayneedle buyer and manually updated; no option exists for Hayneedle to automatically update pricing from SellerCloud.

Automatic inventory updates on Hayneedle

SellerCloud sends automatic inventory updates to Hayneedle, an automation controlled by the Company > Hayneedle Settings > Enable Inventory Upload.

If you had selected a SKU's Hayneedle Discontinue setting (Product Summary > Toolbox > Hayneedle Properties); for example, to temporarily send zero quantity, be sure to disable this setting when you want to restart sending inventory for this SKU.

Manual inventory updates on Hayneedle

You can manually send inventory updates to Hayneedle from the Manage Inventory page:

  1. Select products > Action Menu > Update Inventory on Channel > Go > Hayneedle > Continue.

Automatic Hayneedle Order Download and Tracking Upload

Navigate Company Settings > Hayneedle Settings. Enable the following settings.

  • Enable Order Download - Orders download approx. every hour. Make sure that shipping method mapping is configured. See below.
  • Enable Order Functional Acknowledgement - Informs Hayneedle that the order document has been received.
  • Enable Order Fulfillment Upload - sends tracking automatically to Hayneedle.
  • Enable Invoice Upload - Invoices Hayneedle for every shipped order.

Hayneedle Shipping Method Mapping

Hayneedle will send a shipping code with the order to instruct you how to ship the item. However, that code will need to be "deciphered and translated" to a shipping method recognized by SellerCloud. Additionally, the carrier used for shipping included in the tracking notification needs to be sent back in the code recognized by Hayneedle.

The shipping method mapping can be configured from Company Settings > Hayneedle > Shipping Method Mapping.

  • On the mapping page you can mark a service as "Rush". It will also cause the order-level shipping method to take precedence over a product-level shipping method. Read more about shipping method precedence here.

Hayneedle Invoices/Packing Slips

As a fulfillment channel, where the customer is buying from Hayneedle, the required packing slip must conform to Hayneedle's formatting requirements.

With Hayneedle orders, an Hayneedle-formatted packing slip will print out as the invoice from each order. This is done by default and requires no configuration. However, if "Per-channel Invoices" is enabled, you would need to configure the invoice as instructed here.

Cancelling a Hayneedle Order

Hayneedle order cancellation must be done on the Hayneedle seller portal. After cancelling the order, set the order as "cancelled" in Sellercloud as well from the Manage Orders page.

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