Sell on FBA - Fulfilled by Amazon Overview

Amazon FBA is an Amazon service where merchants not only sell on Amazon marketplace, but also have their orders fulfilled through Amazon. Merchants ship their inventory to Amazon Fulfillment centers, and as orders are placed on Amazon, FBA will pick, pack, and ship the items with no intervention needed from the seller. With FBA multi-channel fulfillment program, Amazon will even fulfill orders placed on another marketplace. There are many benefits of selling through FBA such as free 2 Day shipping for FBA orders. Amazon assumes all customer service related issues, included delivery and returns. Read more FBA benefits here.  To download FBA orders automatically into SellerCloud, enable the Allow FBA Orders option on the Amazon General Settings page.

How SellerCloud works with FBA

  1. SellerCloud looks at FBA as if it were a separate channel from Amazon Merchant Fulfilled. SellerCloud downloads FBA orders under an FBA channel. Orders details like FBA and shipping costs, as well as tracking numbers, are noted on the order. 
  2. Products must be marked as Amazon Fulfilled and require an FNSKU before they can be shipped to an Amazon Fulfillment center. 
  3. An FBA warehouse and an Interim Warehouse are required for FBA inventory. Received inventory at FBA will display in the FBA warehouse. Inventory of inbound shipments to FBA will be stored in the Interim Warehouse. The interim warehouse should be Unsellable. The FBA warehouse does not have to be sellable unless you want inventory to be available for Ship via FBA. See below - 8.
  4. Navigate Company Settings > Toolbox > Channel Warehouse. Select the FBA warehouse in the drop down next to the FBA channel. This limits inventory reduction of FBA orders to the FBA warehouse.
    This must be set up in order for orders and inventory to import. More info here.
  5. Inventory reports update inventory in the FBA warehouse approx. every 6 hours,but you can retrieve the current inventory of any FBA item. Go to the Amazon Properties page and click Check Amazon FBA Inventory.  
  6. FBA orders will not trigger automatic emails, like order welcomes or shipping confirmations. Typically, SellerCloud only receives the FBA Orders Report after the item has already been shipped to the customer.
  7. You can send inventory to Amazon Fulfillment Center by creating an FBA Inbound Shipment from within SellerCloud.
  8. Orders placed on other marketplaces can be fulfilled by Amazon through the Ship via FBA.

How to set FBA integration  in SellerCloud

  1. First, you need to set the Amazon integration as described here.
  2. Since inventory updates and orders will be importing from Amazon, we need to set a separated warehouse of type FBA for our integration. You can check the info on this page that describes how to add a new warehouse and enable it for FBA. Normally the FBA warehouse must be set to Unsellable. This will allow FBA inventory to be used only for FBA orders and not show as aggregate quantity to other channels.
  3. If you want to fulfill FBA orders to other channels, SellerCloud has a specialized plugins to allow that. In that case the FBA warehouse needs to be set to Sellable while the plugin is running. Keep in mind that some channels (like Walmart) will not allow that. To understand better how FBA inventory works you can check this article.
  4. The next mandatory step is to set the Channel Warehouse for FBA. It must be set in the same company as the FBA integration from the Toolbox > Channel Warehouse. If you have more than one FBA integrations running in different companies, it is very important to create different FBA warehouses and to select the Channel Warehouse for each one of them. In case you have 2 FBA integrations set to the same FBA warehouse, this will cause the inventory imports to overlap each other with every update and display wrong data.
  5. After checking if your Amazon integration is correctly running and you have the FBA warehouse set, it is time to enable FBA orders download. This can be done from the company Toolbox > Amazon Settings > General Settings - Allow FBA Orders.
  6. If you have older FBA orders that you want to import into SellerCloud, this can be done via Amazon Reports as described here.


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