Sell on FBA - Fulfilled by Amazon Overview

Updated 3 months ago

Amazon FBA is an Amazon service for merchants to sell on the Amazon marketplace and fulfill their orders through Amazon. Merchants ship their inventory to Amazon Fulfillment centers and as orders are placed on Amazon, FBA will pick, pack, and ship the items - without intervention from the seller.

The FBA multi-channel fulfillment program lets Amazon fulfill orders that were placed on another marketplace.

Selling through FBA offers numerous benefits, including free 2-day shipping for FBA orders. Amazon assumes all customer service-related issues, including delivery and returns.

Help grow your business with Fulfillment by Amazon.   
To automatically download FBA orders into SellerCloud, go to Amazon Settings > General Settings > select Allow FBA Orders > Save Settings.

How does SellerCloud work with FBA?

  1. SellerCloud views FBA as a separate channel from Amazon Merchant Fulfilled: SellerCloud downloads FBA orders under an FBA channel, and the order details, such as FBA and shipping costs as well as tracking numbers, are noted on the order. 
  2. Before products can be shipped to an Amazon fulfillment center, they must be marked as Amazon Fulfilled, and they require an FNSKU
  3. An Interim warehouse and an FBA warehouse are required for FBA inventory. Inventory of inbound shipments to FBA are stored in an Interim warehouse (which should be Unsellable), and inventory received at FBA will appear in the FBA warehouse, which does not have to be Sellable, unless you want inventory to be available for Ship via FBA.
  4. Required: For orders and inventory to import, click Company Settings > Toolbox > Channel Warehouse, then click in the FBA channel dropdown and select FBA Warehouse. This limits inventory reduction of FBA orders to the FBA warehouse.
  5. Inventory reports will update inventory in the FBA warehouse about every six hours, but you can see the current inventory of any FBA item by clicking its Toolbox > Amazon Properties > Action Menu > Check Amazon FBA Qty > Go.  
  6. FBA orders will not trigger automatic emails, such as order welcomes or shipping confirmations. Typically, SellerCloud only receives the FBA Orders Report after the item has already been shipped to the customer.
  7. You can send inventory to an Amazon Fulfillment Center by creating an FBA Inbound Shipment from within SellerCloud.
  8. Orders placed on other marketplaces can also be fulfilled by Amazon through Ship via FBA.

Configuring FBA integration in SellerCloud

  1. Integrate your Amazon account.
  2. Inventory updates and orders will be importing from Amazon; therefore, you must set a separate warehouse of the type "FBA" for your integration. The FBA warehouse is associated with products that are stored at an Amazon Fulfillment Center. See this topic to add a new warehouse and enable it for FBA. Normally, the FBA warehouse must be set to Unsellable, which allows FBA inventory to be used for FBA orders only - and not show as aggregate quantity to other channels.
  3. If you want to fulfill FBA orders to other channels, SellerCloud offers specialized plugins. In that case, the FBA warehouse must be set to Sellable while the plugin is running. Keep in mind that some channels (such as Walmart) will not allow that. Learn how FBA inventory works.
  4. Required: Set the Channel Warehouse for FBA. It must be set in the same company as the FBA integration in Toolbox > Channel Warehouse. If you have more than one FBA integration running in different companies, it is crucial to create different FBA warehouses and select the Channel Warehouse for each one of them. Having two FBA integrations set to the same FBA warehouse will cause the inventory imports to overlap each other with every update, and display incorrect data.
  5. If your Amazon integration is running correctly and you have the FBA warehouse set, you can enable the download of FBA orders: Click company Toolbox > Amazon Settings > General Settings > Allow FBA Orders > Save Settings.
  6. You can import older FBA orders into SellerCloud using Amazon Reports.


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