Walmart Marketplace Properties Overview

Updated 2 months ago

The Walmart Marketplace Properties page is where Walmart product attributes can be set on a specific product so that it can be posted to Walmart Marketplace. Inventory settings such as safety qty for Walmart Marketplace can also be configured there.

The required attributes for posting to Walmart Marketplace are noted with a red asterisk. Hovering your mouse over the Red X will reveal an "Required Attributes Missing" message. After selecting the product's category, you will also see category-specific attributes that you can complete.

Updating Walmart Marketplace properties in bulk 

Multiple products can be edited and made ready for Walmart Marketplace in bulk through the Bulk Update Products page. You can use the Export Channel Missing Information feature to export a ready template with column headers for Walmart Marketplace.

* Walmart Enabled

Products that are not Walmart enabled will be considered, for the Walmart Inventory Feed, to have a qty of zero.

Merchant SKU

Defaults to ProductID. However, in case of a SKU mismatch, can be edited to match the SKU code on Walmart Marketplace. The Merchant SKU is  sent to Walmart.

Old Merchant SKU

Can be used to change the Product SKU code on Walmart.

When value is entered, a SKU override will be sent when the product is posted and the product code will be changed to Merchant SKU.

The old SKU field will then be removed from the Old SKU field. Use the column header WalmartAPISKUOverrideValue for bulk updates.

Safety Qty 

Helps reduce the risk of overselling by subtracting the set number of units from the available quantity.

Max Qty

To enable the Max Qty, click on the checkbox. When using Max Qty, you can specify the maximum units sent to the channel. Default value for the company can be set on the Walmart Marketplace company settings.

Enable Default Qty

Reveals qty field. Enter qty to be used when product is marked as Replenishable. Defaults are set on  the Walmart Marketplace Setting page.

List Price

MSRP. Used in conjunction with Price Discounts.

Walmart Price

Selling Price on Walmart. Check "Use Default" to use the Site Price.

Walmart Price to Post: 

Displays the Walmart Buy Box Price and Buy Box Shipping Price. Price is pulled automatically, but can be retrieved manually to get most recent price. Action Get Latest BuyBox  Price on Walmart Marketplace Properties pages. 

Enable Repricing

Enables repricers and sets minimum price percentage. Read more here.

Price Discount Type

Used for Walmart Marketplace Promotions. Defaults to "Base" (regular price) type. To list a discount with a comparison price, select from the following options:

The comparison price will be pulled from the List Price field.

Price Discount Display Type

Used for Walmart Marketplace Promotions.

* Fulfillment Latency

Lead time to ship - The amount of time it takes to ship the order from when the order is placed. Defaults are set on the Walmart  Marketplace Setting page.

This attribute is not included in the Inventory feed. The only way to update it is manually using the Action Menu task Update Shipping Lag time on WM.

Important! Unless your items involve special processing (like furniture or personalized items), your fulfillment lag time must be set to 1 or 2 days.

Units per Consumer Unit

Indicates the Multi Pack qty (e.g., pack of 6).

Tax Code

Product Tax Code. Walmart Marketplace tax codes are numerical values. A default product tax  code can be entered on the Walmart Marketplace settings page. Learn more about how to apply tax codes and download updated tax codes here.  

*Short Description

If none entered, will default to Product Name.

*Long Description

Bullet Points

Pull from bullet points on Amazon Properties page.

*Ship Weight

Weight of product + shipping package.

Shipping Dimensions


*Parent Category

Main category. See link to get best categories:

*Child Category


* Manage Attributes (button at top)

Based on Category selection. Required fields are highlighted. See below on bulk updating products with Walmart Attributes. 


A universal product code is required for listing on Walmart Marketplace. Typically used is the UPC. By default, SellerCloud will validate the UPC when posting a product to Walmart. If UPC is invalid, such as not enough digits, an error will appear. This allows the poster to be informed at the time of posting, instead of getting rejected by Walmart later and receiving a complex error message.


 File size must not exceed 1MB.

Walmart product description

Walmart product descriptions can be set in various ways. 

Import Walmart Marketplace attributes

Products can be updated in bulk with Walmart attributes using a file import.

  1. Click Inventory > Import Products > Import Product Info > Import Walmart Marketplace Attributes.
  2. Download the template.
  3. Populate with Category Name and Attribute Name and Values. (Expected values are alphanumeric.) The category field is required because attributes are category-specific. See link to get best categories
  4. Import on this page. 

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