Listing on eBay Overview

Listing auction and fixed price products

To list a product on eBay, it must be ready for eBay. If the proper eBay values and attributes are not set, a red X will appear before listing can be completed. You can hover over the X to reveal the error message. When an item successfully posts to eBay, the eBay Listing ID will appear in the top left corner. You can click the Listing ID to open the eBay page.

  1. Navigate Product > Toolbox > eBay Properties.
  2. Get your products ready for eBay.
  3. To post a Fixed Price listing: Action Menu > List on eBay > Go. To post an auction: use the Listing Manager page. When the item lists, an eBay ID number will appear beneath the Action Menu.
  4. You can list multiple items from the Manage Inventory page by selecting Action Menu > Launch on eBay to post the items as a Fixed Price listing.
  5. When launching a kit, the component images can be sent together with the image on the kit parent. This is controlled by Client Settings > Post images on eBay for Kit Parent Product.
When using the Listing Manager, you can also schedule a Fixed Price or Auction listing. Once you’ve completed your values, simply check Schedule Posting and input a date and time. Then, Post to eBayVerify Item will let you know if the item is ready to post. Save Item enables you to return later when you’re ready to post.

If you are using Paypal to accept payments, you must set that on the eBay Listing Defaults page before listing any product.

  • Company > Start eBay Settings Wizard > Listing Defaults.
When listing N-Matrix (Variations), see the instructions on this page.

Using eBay item conditions

eBay uses condition IDs to identify the conditions of products across categories and subcategories. Note that the display names of supported conditions will vary in different categories. You can view eBay’s item conditions here. The following are commonly used condition IDs:

  • 1000— New
  • 1500— New other
  • 2000— Manufacturer-refurbished
  • 2500— Seller-refurbished
  • 3000— Used
  • 7000— For parts or not working

The column header for bulk-update is EBayItemCondition.

Listing errors

You may encounter errors when listing your products to eBay. Click here to view the most common errors.

A list of all eBay listing errors can be found here.

[Error][21916626] Variations Specifics and Item Specifics entered for a Multi-SKU item should be different. The matrix dimension name is the same as one of the item specifics. To resolve this, change the matrix dimension name.
[Error][21919028] Portions of this listing cannot be revised if the item has bid or active Best Offers or is ending in 12 hours. Error when revising the listing. The item has BestOffer option enabled in eBay but in Sellercloud “Best Offer Enabled” is not checked. To fix this enable the BestOffer or end the listing and relist it again.
[Error][240] The item cannot be listed or modified. The title and/or description may contain improper words, or the listing or seller may be in violation of eBay policy. This can mean either one of the following:
1) There is an issue with the description/title that eBay does not like
2) You reached your selling limit at eBay
3) Something is wrong with the eBay account.

Understanding eBay listing defaults

If you have opted into eBay Business Policies, you should manage your payment and return policy by downloading and assigning policies to products. This will be mandatory for sellers who have opted into the Business Policies feature.
  • Click eBay Settings > eBay Listing Defaults.

eBay requires certain payment options and the return policy to be included on individual listings. On this page, you can set the default accepted payment methods, return policies, and other listing policy defaults. When a product is posted to eBay from Sellercloud, the information on this page will be applied to the listing. The defaults can be overridden on eBay Properties for a specific product.

The PayPal email address and return policy are required fields for listing on eBay. Please note the email address entered here must match the email address entered on the PayPal setting page. If a different email is entered and products are posted, payment will not be applied to the orders for those products. Listing defaults include:

  • PayPal Email Address
  • Payment Defaults
    • Credit Card via PayPal
    • Immediate Payment Required
    • Money Order/Cashier’s Check
    • Personal Check
    • Other / See Item Description
    • Merchant Credit Card: Visa/Master
    • Merchant Credit Card: Discover
    • Merchant Credit Card: American Express
  • Return Policy
    • Returns Accepted
    • Return within
    • Refund Type
    • Return shipping Cost Paid by
    • Return policy details: Test field
    • Re-Stocking Fee

Updating listings

Sellercloud can send scheduled automatic inventory and pricing updates through eBay’s API. These settings can be controlled from the eBay General Settings page. Products that are not enabled for eBay will be considered as having zero quantity. Or, you can update your listings manually.
To remove a listing from eBay, use the action End Listing. You can read about out-of-stock listings here.

Manual updates

In order to update eBay listings, you must revise the product’s attributes. Below is a list of these revisable attributes and where you can initiate the update.

 Revise all product attribute fields  Revise all Listings  Revise on eBay
 Quantity  Revise Qty
 eBay Mode— Revise Qty on eBay
 Default Mode— Update Inventory on Channel
 Price  Revise Price
 eBay Mode— Revise Price on eBay
 Default Mode— Update Price On Channel
 All eBay Titles  Revise Title  Revise Title on eBay
 Description Template  Revise Description  Revise Description on eBay
 Shipping Template  Revise Shipping  Revise Shipping on eBay
 Max Dispatch Time  Revise Shipping  Revise Shipping on eBay
 Item Specifics  Revise Item  Specifics  Revise Item Specifics on eBay
 eBay Price Promotions  Revise Promotions
 Images  Revise Images  Revise Images eBay

Bulk updates

From the Manage Inventory Page, listings can be updated/revised in bulk to eBay by following these steps:

  1. Use the Advanced Search to find your desired product > Mode: Ebay. Next, hit search to refresh the Action Menu options.
  2. Then, select all items to revise.
  3. From the Action Menu, options to revise the entire listing (Revise on Ebay) and revising specific listing parts (Quantity, Title, Price, Description, etc) to eBay will be available.
  4. Finally, choose an option and a queued job will process this request.

Scheduling eBay listings

With the Listing Manager, you can easily create an auction campaign where a product(s) is listed multiple times using a campaign template.

With any scheduled auction, the goal is to target a specific audience. For example, if you sell insomnia supplements, you can schedule that campaign to end after midnight when insomnia sufferers are most likely to seek help online.

Important! To allow recurring auctions, the Windows service eBayProductListingService must be enabled. This can be enabled by Sellercloud Support.
  1. There are two ways to schedule products in groups. Details are available in these two topics:
  2. Individually, every product can be listed from the eBay Listing Manager multiple times.
You can check the timeline of your listings if you go to the product’s Toolbox > eBay Queued Listing.

Downloading a variation listing from eBay

When downloading a variation listing from eBay into Sellercloud, you must assign a custom label for each variation. Follow the directions below to create a variation listing on eBay:

  1. On the Create Listing page, expand the List multiple variations of your item. You must be in the Advanced Listing Tool mode.
  2. Click Create variations.
  3. Add variation details > Continue.
  4. Add item specifics > Continue.
  5. Click Add SKU for your item.
  6. Enter a Parent custom label > ADD. eBay will generate a custom label for each variation, but you can edit those suggested labels manually.
  7. Continue with photos, etc.

When importing your eBay listings, the variation will be configured as an n-Matrix.


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