Updating Amazon Selling Partner API Connection


This article covers how to get new Selling Partner API tokens to connect Sellercloud to your Amazon account using the new API.

While these steps can be used to get new tokens for any Amazon account, sellers with Amazon accounts for any European and Far East Regions will need to get new Amazon Selling Partner API Tokens before September 23, 2022.

For EU/Far East accounts: These steps should only be completed if your Sellercloud account was last updated on or after July 25, 2022 or else they will not fix the connection.

Identify the affected accounts

For any Amazon North America accounts, the Selling Partner API tokens can be tested from Settings > Companies > Manage Companies > Select a company > Toolbox > Amazon > General Settings by using the action “Refresh Selling Partner API Access Token”. Any errors indicate the connection should be updated using the steps below.

For any Amazon account in the Europe or Far East region, a new token needs to be retrieved using the steps below.

Refer to this page to confirm which region your account belongs to: https://developer-docs.amazon.com/sp-api/docs/marketplace-ids.


Update the connection

For unified accounts: This only needs to be done on the Parent company and non-unified companies. The unified children companies will be updated with the parent credentials.

In Sellercloud, go to the Amazon General Settings page for all affected companies. To do that:

  1. Navigate to Settings > Companies > Manage Companies > Select a company > Toolbox > Amazon > General Settings
  2. To retrieve a new token, go to Actions > Get Selling Partner API token. If you do not see this action, contact Sellercloud Support.
    The action  “Refresh Selling Partner API Access Token will NOT update the tokens as required and should not be used.

    When prompted, log into your Amazon account and confirm API access for Sellercloud. Be sure to log into the correct account for each company! Once it is successfully retrieved, the fields will automatically populate. This token will refresh on its own as needed.

  3. Click Test Selling Partner API Credentials to confirm the connection.

The Selling Partner API token and expiration date fields will automatically populate on the page as shown above. This token only lasts for 1 hour and will be automatically refreshed when the Selling Partner API connection is being used. Do not be concerned if it does not update automatically after an hour at this time.


This article covers how to get new Selling Partner API tokens to connect Sellercloud to your Amazon account using the new API.

While these steps can be used to get new tokens for any Amazon account, sellers with Amazon accounts for any European and Far East Regions will need to get new Amazon Selling Partner API Tokens before September 23, 2022.

For EU/Far East accounts: These steps should only be completed if your Sellercloud account was last updated on or after July 25, 2022 or else they will not fix the connection.

Identify the affected accounts

For any Amazon North America accounts, the Selling Partner API tokens can be tested from Settings > company > Toolbox > Amazon General Settings by using the action “Refresh Selling Partner API Access Token”. Any errors indicate the connection should be updated using the steps below. 

For any Amazon account in the Europe or Far East region, a new token needs to be retrieved using the steps below.

Refer to this page to confirm which region your account belongs to: https://developer-docs.amazon.com/sp-api/docs/marketplace-ids.


Update the connection

  1. In Sellercloud, go to Amazon General Settings page for all affected companies (Settings > company > Toolbox > Amazon General Settings). 
  2. To retrieve a new token, use the action “Get Selling Partner API Token”. When prompted, log into your Amazon account and confirm API access for Sellercloud. Be sure to log into the correct account for each company!

    For unified accounts: This only needs to be done on the Parent company and non-unified companies. The unified children companies will be updated with the parent credentials.

  3. The Selling Partner API token and expiration date fields will automatically populate on the page. This token only lasts for 1 hour and will be automatically refreshed when the Selling Partner API connection is being used. Do not be concerned if it does not update automatically after an hour at this time.
The action  “Refresh Selling Partner API Access Token will NOT update the tokens as required.

Update Shipbridge

If you are buying shipping from Amazon for Seller Fulfilled Prime or other orders, the credentials within ShipBridge must also be configured to use the Selling Partner API. Learn more about Amazon’s Buy Shipping service via Shipbridge here. If you have an existing Amazon setup in Shipbridge, follow the steps below to update it:

To be able to use this functionality in Shipbridge you must be running v5.7.6.5 or later.
  1. In Shipbridge: Click Menu > Options > Carriers > Amazon.
  2. Enable the Use new Amazon SP API checkbox.
  3. Make sure that the correct company is selected from the dropdown and click on Aquire Token from SC to update your token. Note:This step should only be completed after completing the steps above and updating your SP API token in Sellercloud.
  4. If you have multiple companies with different Amazon accounts, use the Per-company Configuration.
  5. Click Save.
  6. Test Credentials to verify that the connection is successful. You should see no errors.

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