Amazon requires that brand information be uploaded with your listing in order to post the listing. The brand name entered must match the brand name of the ASIN to which you are posting. Amazon will reject the listing if there is no brand. If, however, the Manufacturer matches the brand name, SellerCloud will be able to use that as the Brand property (if no value has been selected for the Brand field).
SellerCloud has four options for adding brands to products:
- Enable client setting Get Brand from Amazon (if unknown) when launching product. The brand will be retrieved from ASIN if there is no brand already populated.
- Click Get Info from Amazon on the Amazon Properties page action menu. The brand field will populate with the brand that has been attached to the set ASIN.
- Select a brand name from the Brand field drop-down. To enter a brand into the drop down, navigate to Settings > Brands (on Menu) and add click Add New Brand. Then enter the brand name and save. Alternatively, download the sample file, enter the brand names, save the file, select it using the Choose File button, and import it by clicking Import Brands. Now the Brands will appear in the Brand drop-down.
- Bulk update multiple products using the column header BrandName. The Brand names must first be entered in Settings > Brands (on Menu) in order to bulk update.
Restricting Brands on Channels
When you navigate to the Brands list you can click on the Edit button and restrict a brand for certain channels. If you try to post a product from that brand to the restricted channel SellerCloud will generate an error message that this brand is not allowed on that channel.