Product Brands

Overview

Brands serve as distinctive labels that identify products, services, or companies, creating a recognizable and trustworthy image for consumers. They represent a consistent identity and set of values in the marketplace.

You can add brands in Sellercloud and assign them to products individually and in bulk. They are essential for channels like Amazon, where brand information is required.

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Configure Brands

In Sellercloud, you can add new brands individually or in bulk.

Individually

To add a new brand:

1. Navigate to Settings > Client Settings > Brands.
2. Click on the Plus Button in the grid to add a new Brand.

In Bulk

To add multiple brands:

1. Navigate to Settings > Client Settings > Brands.
2. Click on the Upload Brand Icon.
3. Download the template and populate the fields.
   1. BrandName
4. Go back to Sellercloud and upload the newly created template.
5. Click Upload.

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Manage Brands

In Sellercloud, you have the capability to manage brands per channel, as well as merge, export, and edit brand information. If a particular brand becomes obsolete, you can simply delete it. This can be done either individually or in bulk. 

Brand Name Per Channel 

You have the flexibility to map your Sellercloud brand name to the appropriate Brand for the channel of your choice.

1. Go to Settings > Client Settings > Brands > Select a brand.
2. Press Edit > Enter the desired Brand Name information for the channels of your choice > Press  Save.

Export Brands

You can either export all brands at once or select specific ones and export their respective information. These actions will generate an Excel sheet with Brand ID and Brand Name.

Navigate to Settings > Client Settings > Brands, where you will find the Export actions in the upper-right corner of the grid.

Merge Brands

Consolidate and update information by merging brands to prevent confusion and errors caused by duplicate versions of the same data.

To merge brands:

1. Navigate to Settings > Client Settings > Brands.
2. Select brands from the grid and execute the Merge Brand Action.
3. A pop-up message will appear.
4. Select Merge to Brand and click Continue.

You can also select the action Upload Merged Brands, where a pop-up message will appear. Download the template, populate the information, and upload it back to Sellercloud.

If you no longer use certain brands, you can delete them by selecting one or multiple brands from the grid and clicking the Trash can icon.

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Configure Brands for Products

You can associate brands with products individually or in bulk.

Individually

To add a brand for a product:

1. Go to Catalog > Manage Catalog > Open a product.
2. Click Edit, and navigate to the Details Panel.
3. Select a Brand and click Save.

In Bulk

To set a brand for multiple products:

1. Navigate to Catalog > Tools > Import Product Info.
2. Bulk Product Update > Generate Template.
3. Select BrandName and BrandID as product columns and download the template.
4. Populate the newly created template.
5. Go back to Sellercloud and upload it.

Filter Products by Brand

You can search for products on the Manage Catalog Page by Brands

1. Navigate to Catalog > Select Brands from the Custom Filters.
2. Click Search.

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Relevant Client Settings

The following client settings are available:

• Override Product Brand From Item Specifics
  • This setting allows you to replace the product brand information with the values specified in the item specifics, overriding any existing brand data.
    
• Send Brand As Vendor To Shopify
  • Enabling this setting will send the product brand information to Shopify as the Vendor.
• Stop Using Brands (Use Manufacturer As Brand)
  • Turn on this setting to stop using individual brands and instead use the manufacturer as the default brand for all products.

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