Managing your eBay Store

eBay Business Policies overview

eBay Business Policies are account-level policies for shipping, payment, and return details. You can have multiple policies for each policy type, with the option to select the preferred policy for each listing. The policies inform customers about how sellers manage payment options, shipping services, and returns. By creating a standardized set of business policies, sellers don’t have to manually add them to each new listing they create. This makes it easy to concentrate on the content of each listing and automates the process of revising or relisting items.

eBay policies are created on your eBay Seller Hub. You can download them into Sellercloud and select the policies on the item level on the eBay Properties page.
To view the policies, Enable eBay Business Policies must be enabled in the Client Settings.
Click here to learn how to download eBay Business Policies in both interfaces.

Alpha interface

  1. Open a Company > Toolbox > eBay Settings > General Settings > Manage eBay Business Policies.
  2. Click Select Action > Download Policies from eBay > Go.
  3. On the eBay Properties page, there will be dropdowns for each policy type. Select the policy and save. The business policy will override the shipping template and listing defaults. You can also select a default policy in the eBay Attribute Defaults page.

Delta interface

  1. Open a Company > Toolbox > eBay Settings > Business Profiles.
  2. Click Select Action > Download Policies from eBay > Go.
  3. On the eBay Properties page, there will be dropdowns for each policy type. Select the policy and save. The business policy will override the shipping template and listing defaults. You can also select a default policy in the eBay Attribute Defaults page.

When updating any policy type with a file import, use the following column headers. Enter the policy’s numerical ID, found on the Manage Business Policies page. See above.

  • eBaySellerProfileID_Payment
  • eBaySellerProfileID_Returns
  • eBaySellerProfileID_Shipping
If a shipping policy applied to an item offers shipping to an international country, eBay will list your item to that country’s eBay site.

Downloading eBay Store Categories into Sellercloud

Your Store Categories can be set up within your eBay account, and then imported into Sellercloud to be applied per product.

  • To import your Store Categories, open a Company > Toolbox > eBay > Store Categories. Here you can view them or click Re-download All Store Categories to import an updated list.
  • To update them on your products, use column headers StoreCategory1 and StoreCategory2. You can enter either the numeric ID of the category or the text name exactly as set in your eBay account.

Using eBay Daily Deals/Subsidies

eBay Deals is a program in which eBay will credit a merchant for selling specific items to encourage them to sell at a lower price. For example, if eBay wants a certain cell phone for sale on their site, they will make a deal for the merchant to sell the phone at $50 off the regular price, and eBay will credit the merchant $50 per sale. At the end of the month, they Paypal the total subsidy to the merchant.

Sellercloud can manage eBay Daily Deals by including the subsidy into the order’s P&L. The actual subsidy amount can be exported to QuickBooks as a paid invoice for accurate accounting (learn more).

Enable eBay Subsidy must be enabled in the Client Settings.
Click here to learn how to enable eBay Daily Deals in both Sellercloud interfaces.

Alpha interface

  1. Open a product > Toolbox > eBay Properties. The following fields will appear:  https://sites.google.com/site/sellercloudhelp/channel-management/ebay/ebay-deals-subsidys/subsidy_fields.JPG
  2. Select Enable Subsidy > Populate the Subsidy From and Subsidy To fields > Enter a Subsidy Amount > Save
  3. Revise the eBay price to the negotiated sale price. See Understanding eBay Subsidy Client Settings.
  4. eBay orders with an order date within the subsidy date range will have the subsidy credited to the P&L. The credit will display in the P&L Adjustments field, and it will be documented in the order note. Subsidies for a shadow SKU will be applied to the order even if the parent SKU displays in the order (when client setting Display Shadow Parent SKU in Manage Orders or Always deduct inventory from Shadow Parent has been enabled).
    https://sites.google.com/site/sellercloudhelp/channel-management/ebay/ebay-deals-subsidys/eBay_Subsidy_P&L.JPG
    https://sites.google.com/site/sellercloudhelp/channel-management/ebay/ebay-deals-subsidys/subsidy_order_note.JPG

Delta interface

  1. Go to Client Settings > Check Enable eBay Subsidy.
  2. Open a product > Toolbox > eBay Properties.
  3. Click Edit > Go to the Pricing panel > Enable Subsidy. Populate the Subsidy From and Subsidy To fields > Enter a Subsidy Amount > Save.sellercloud enable ebay subsidy
  4. Revise the eBay price to the negotiated sale price. See Understanding eBay Subsidy Client Settings.
  5. eBay orders with an order date within the subsidy date range will have the subsidy credited to the P&L. The credit will display in the P&L Adjustments field, and it will be documented in the order note. Subsidies for a shadow SKU will be applied to the order even if the parent SKU displays in the order (when client setting Display Shadow Parent SKU in Manage Orders or Always deduct inventory from Shadow Parent has been enabled).

Understanding eBay Subsidy Client Settings

  • When Validate Selling Price is greater than < 110 % > of SiteCost is enabled, the revised price can be set at a lower price than the percentage set, provided the following:
    • When adding the subsidy amount, the sum is greater than the set percentage (eBay Price + subsidy amount > 110% of Site cost)
    • If the subsidy from/to date is within current date
  • Likewise, Put Order on Hold if Selling Price is less than  < >% of SiteCost will factor in the eBay subsidy amount to determine if the order should be placed on hold

Managing eBay Promotions

To manage eBay Promotions in Sellercloud:

  • The Windows Service eBayPromotionServices must be configured on your server for eBay Promotions. Please check with Sellercloud Support before you post promotions
  • Automatic Pricing Updates will interfere with the promotion. To maintain a promotion, the eBay Pricing control must be turned off
    • eBay Pricing Control is located under Company > eBay General Settings > Enable eBay Prices Control for both interfaces

Sellercloud connects to eBay’s Markdown Manager tool to allow sellers to generate a sales promotion for a group of items from Sellercloud. The promotion can be a price discount, an offer for free shipping, or discount and free shipping.

  • Sellers must be qualified to post discounted items. Please contact eBay to enable sales promotions on your account
  • Please be aware of the eBay Markdown Manager rules in the instructions below. Click here for a complete list of rules and more info about eBay promotions

eBay promotions are applied to a selected product group. Read more about Product Groups here.

Click here to learn how to create eBay promotions in both Sellercloud interfaces.

Alpha interface

  1. Open a Company > eBay Settings > eBay Promotions.
  2. Click Add New Promotion.
  3. Complete the promotion profile.
    • Promotion Name
    • eBay Site – US or eBay Motors
    • Promotion Date rangeThere are minimum and maximum duration’s for price sales. A fixed price sale can be 1 to 45 days
    • Sale Type – Price discount, free shipping, or discount and free shipping. Free shipping sales on auction-style listings have no end dates. Sales on auction-style listings are valid until the listing ends.
    • Discount – Percent of BIN price of Fixed Price markdown (i.e. “5” will reduce all product in promotion by $5.) Items can be discounted 5% to 75%
    • Product Group – Select  the product group
  4. Select Action > Revise Promotion on eBay > GO. Each product in the group’s price will be revised and updated as the BIN price for the duration of the promotion.
  5. Click Select Action > View Activity Log > GO to see success and failure notifications as well as uploaded promotion documents.

Delta interface

  1. Open a Company > eBay Settings > Promotions.
  2. Click Add New Promotion.
  3. Complete the promotion profile.
    • Promotion Name
    • eBay Site – US or eBay Motors
    • Promotion Date rangeThere are minimum and maximum duration’s for price sales. A fixed price sale can be 1 to 45 days
    • Sale Type – Price discount, free shipping, or discount and free shipping. Free shipping sales on auction-style listings have no end dates. Sales on auction-style listings are valid until the listing ends.
    • Discount – Percent of BIN price of Fixed Price markdown (i.e. “5” will reduce all product in promotion by $5.) Items can be discounted 5% to 75%
    • Product Group – Select  the product group
  4. Select Action > Revise Promotion on eBay > GO. Each product in the group’s price will be revised and updated as the BIN price for the duration of the promotion.
  5. Click Select Action > View Activity Log > GO to see success and failure notifications as well as uploaded promotion documents.

 

eBay promotions can be added to a single or multiple groups in bulk with a file import. Use the sample template on the eBay Promotions page. Populate the column as explained above and import.

Selling on eBay international sites

eBay has a strong presence in countries outside the US with dedicated marketplaces operating with local currency. This step-by-step guide will walk you through the process of expanding to these markets.

If a Business Policy offers shipping to an international country, then products that are assigned the policy will be listed to that country’s eBay site.
Click here to reveal information about setting up an international eBay store in both Sellercloud interfaces.

Alpha interface

  1. Go to Settings > Add a new Company > Complete the security set up.
  2. Select Country Code > Complete company profile > Save.
  3. Click Toolbox > eBay Settings > General Settings.
  4. Verify that the eBay Site is set to the correct Country Code.
  5. Scroll to the bottom of the page > Click Fetch Token.
  6. Do not enable Order Download if you are using unified account. Orders from the international site will download into the regular US company.  If you are using separated integrations, Order Download should be enabled.
  7. Select Toolbox > eBay Settings > eBay Listing Defaults.
  8. Enter the same PayPal Email Address as the eBay US site.
  9. To complete setting up your international site:
    1. Contact Sellercloud Support to download the latest eBay international categories and shipping methods.
    2. Set eBay shipping templates and descriptions.
    3. Create shadows of products in US company for the international company using the Import Shadows template. Inventory > Import Product Info > Import Shadows.
    4. Go to Settings > Toolbox > International Marketplace Preferences to configure currency conversion and description translation. Read more about International Marketplace Preferences here.
    5. If the accounts are unified (you have the same login for all accounts), enable Revise eBay inventory for each company in the Client Settings. This will send inventory/price feeds for products in all companies.

Delta interface

  1. Go to Settings > Companies > Managing Companies > Add New Company… sellercloud delta add new company
  2. Enter the Company Name > Selling Country Code > Complete the other fields > Next. sellercloud delta add new company basic info
  3. Complete the Business Address fields > Add.
  4. Open the Company > Toolbox > eBay Settings > General Settings.
  5. Verify that the eBay Site is set to the correct Country Code.
  6. Click Actions > Fetch Token.
  7. Do not enable Order Download if you are using unified account. Orders from the international site will download into the regular US company.  If you are using separated integrations, Order Download should be enabled.
  8. Select Toolbox > eBay Settings > eBay Listing Defaults. Enter the same PayPal Email Address as the eBay US site > Save Defaults.
  9. To complete setting up your international site:
    1. Contact Sellercloud Support to download the latest eBay international categories and shipping methods.
    2. Set eBay shipping templates and descriptions.
    3. Create shadows of products in US company for the international company using the Import Shadows template. Go to Catalog > Tools > Import Product Info > Import Shadows.
    4. Go to Toolbox > Int’l Marketplace Preferences to configure currency conversion and description translation. Read more about International Marketplace Preferences here.
    5. If the accounts are unified (you have the same login for all accounts), enable Revise eBay inventory for each company in the Client Settings. This will send inventory/price feeds for products in all companies.

Listing on eBay Motors

Check out this video tutorial about Listing on eBay Motors in Sellercloud’s Alpha interface.

eBay has a dedicated site for vehicles and vehicle parts called eBay Motors. The site gives customers the ability to search for any part based on compatibility with a specific vehicle. For example, a customer can search for an alternator that is compatible with a 2005 Dodge Caravan. This is called parts compatibility, or fitments.

The seller adds the fitments to the listing when creating the listing on eBay. Because most buyers use Parts Compatibility when searching for a part, this feature is crucial to include your listing in the search results.

A second benefit of Parts Compatibility is that it enables sellers to create one listing for multiple compatible vehicles. This translates into huge savings on insertion fees and saves time spent on creating separate listings for each compatible vehicle individually.

You do not need separate eBay US and eBay Motors accounts. One account gives you access to both sites.

There are several ways you can configure Sellercloud to manage your eBay Motors listings:

  1. Add the eBay Motors Company to the Sellercloud eBay US company and post products to the eBay Motors company. If you are only selling on eBay Motors, you can set up the company for eBay Motors only.
    • Products configured for eBay Motors will have a Part compatibility option. However, they will not have eBay US category selections. If you’d like to post the product also on eBay US, use the shadow feature to profile one for US and one for Motors.
  2. Add eBay Motors categories to eBay US products.
    • eBay US products can have both US and Motors categories added to them. However, you will not be able to add Parts Compatibility.
Click here to learn how to add eBay Motors to a US company in Sellercloud.

Alpha interface

  1. Open a Company > Toolbox > eBay General Settings > Check Enable Advanced Settings.
  2. When the page refreshes, copy the Auth Token.
  3. From the eBay Site dropdown, select eBay Motors.sellercloud alpha ebay site ebay motors
  4. Paste the Auth Token into the eBay Motors Auth Token Field.
  5. Save settings.

Delta interface

  1. Open a Company > Toolbox > eBay General Settings > Edit.
  2. Go to the Credentials panel > Copy the Auth Token.
  3. From the eBay Site dropdown, select eBay Motors.
  4. Paste the copied Auth Token into the eBay Motors Auth Token field > Save.sellercloud delta ebay motors auth token
Click here to learn how to configure products for listing on eBay Motors in Sellercloud.

Alpha interface

  1. Open the eBay Properties page of a product. In the eBay site code field, make sure eBay Motors is selected.
  2. Manage the product’s attributes:sellercloud alpha ebay motors product item attributes
    1. Click eBay Category. The category selection will display all categories associated with eBay Motors. Select a category.
    2. Select Items Specifics. You can also add more specifics by clicking Custom Specific and adding the additional items specifics there.
    3. Click Parts Compatibility. The vehicle details entered here will enable a customer to know that your product is compatible for their vehicle.
      1. Enter a year, make, and model for which the part is compatible. These three fields are required for parts compatibility. You can also add the trim, which refers to the Body + the Submodel + the Number of Doors. For example, a Limited Sport Utility 4-Door.
      2. If there is a specific engine type compatibility, you can select that here. Add any additional notes for the customer to see.
      3. Save the fitment to the grid.
    4. Repeat the process to add as many compatible vehicles as desired. If there is a range of years compatible for this part, just enter the the first and last years separated by a dash and the system will generate a separate fitment row for each year.
  3. On the eBay Properties page, the number of compatible vehicles will display in the Parts Compatibility tab.
  4. When the product is ready, Select Action > List to eBay.
  5. When the listing posts, it will display all compatible vehicles in the description.
    • Use the placeholder #?PartsCompatibilityGrid?# to display the compatibility chart in the description template

Delta interface

  1. Open a product > Toolbox > eBay Properties > Edit. In the eBay site code field, make sure eBay Motors is selected.
  2. Manage the product’s attributes:sellercloud delta ebay motors product attributes
    1. Click eBay Category. The category selection will display all categories associated with eBay Motors. Select a category.
    2. Select Items Specifics. You can also add more specifics by clicking Custom Specifications and adding the additional items specifics there.
    3. Click Parts Compatibility. The vehicle details entered here will enable a customer to know that your product is compatible for their vehicle.
      1. Enter a year, make, and model for which the part is compatible. These three fields are required for parts compatibility. You can also add the trim, which refers to the Body + the Submodel + the Number of Doors. For example, a Limited Sport Utility 4-Door.
      2. If there is a specific engine type compatibility, you can select that here. Add any additional notes for the customer to see.
      3. Save the fitment to the grid.
    4. Repeat the process to add as many compatible vehicles as desired. If there is a range of years compatible for this part, just enter the the first and last years separated by a dash and the system will generate a separate fitment row for each year.
  3. When the product is ready, click Actions > List on eBay.
  4. When the listing posts, it will display all compatible vehicles in the description.
    • Use the placeholder #?PartsCompatibilityGrid?# to display the compatibility chart in the description template
Click here to learn how to import fitments in bulk in Sellercloud.

Alpha interface

  1. In the Inventory Menu, click Import Product Info Import eBay Parts Compatibility List.
  2. Download the template > Enter the compatibility data next to the ProductID > Save the file.
  3. Return to Sellercloud > Choose the file > Import Parts Compatibility Data.

Delta interface

  1. Click Catalog > Tools > Import Product Info Import eBay Parts Compatibility List.
  2. Select Generate template > Create New Template > Choose a Format > Enter the compatibility data next to the ProductID > Save the file.
  3. Return to Sellercloud > Choose the File > Upload.
Click here to learn how to add eBay Motors categories to products in Sellercloud.

Alpha interface

  1. With this option, you do not add the token to eBay Motors profile.
  2. Open a product > Toolbox > eBay Properties. Click Select next to eBay Category 2 (Category 1 will be used for eBay US).
  3. On the pop-up page check Use eBay Motors Category > Select a category > Done.
  4. List the product and it will be categorized in both eBay US company (based on Category 1) and in eBay Motors.

Delta interface

  1. With this option, you do not add the token to eBay Motors profile.
  2. Open a product > Toolbox > eBay Properties.
  3. Click Edit > Go to the Listing panel. Click Select next to eBay Category 2 (Category 1 will be used for eBay US).
  4. Open the eBay Motors dropdown > Select a category > Save.sellercloud delta ebay motors product category
  5. List the product and it will be categorized in both eBay US company (based on Category 1) and in eBay Motors.

 

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