Walmart Competitive Pricing

Overview

Walmart Marketplace’s Commission Adjustment Program (CAP) ensures competitive pricing for your products by repricing your listings. If a customer pays a lower price than what you submitted, you will receive payment based on your original price with Walmart subsidizing the difference:

1. You set the price at $20 with $5 shipping.
2. The customer sees and pays $15 with $5 shipping.
3. You receive $20 with $5 shipping.

If you opt into the program, you can still disable repricing for some items. Only specific items are eligible, and only for a limited time.

Manage Competitive Pricing

You can manage this one product at a time or in bulk.

In Bulk

When searching for products, you can use the Walmart Marketplace filter to find out which products are eligible and which ones are enabled or disabled for repricing.

To search for products by their competitive pricing status:

1. Go to Inventory > Manage Inventory.
2. Click Advanced Search.
3. Click the Walmart Marketplace drop-down and select:
   1. Competitive Pricing Eligible
   2. Competitive Pricing Not Eligible
   3. Competitive Pricing Eligible and Enrolled
   4. Competitive Pricing Eligible and Not Enrolled
4. Click Search.

Once you have found products, enable or disable competitive pricing:

1. Check the boxes to the left of products to select them.
2. Click Select Action and select Walmart Marketplace Competitive Pricing Optin / Optout, then click Go.

Individually

To check and update a specific product:

1. Go to a Product Details Page.
2. Click Toolbox and select Walmart Marketplace.
3. Check these two properties:
   1. Competitive Pricing Eligible – Checked if eligible, unchecked if not.
   2. Competitive Pricing Enrolled – Checked if opted in, unchecked if opted out.
4. Click Select Action, and you can select:
   1. Opt-out for competitive pricing.
   2. Opt-in to competitive pricing.
5. Click Save after any updates.

Documents and Reports

If you opt into the program, you can see:

• A log of the documents Sellercloud sends to Walmart to opt items in or out.
• The reports Sellercloud downloads from Walmart showing which products are eligible and which ones are not.
• The Settlement Report data will include the TotalWalmartFundedSavings and the value will be applied to the Order P&L as an adjustment.

Follow these steps:

1. Go to your Company Settings.
2. Click Toolbox and select Walmart Marketplace > Documents.
3. To see the reports, search by Keywords: CPA.
4. To see the documents, search by Document Type: Competitive Pricing OptIn or Competitive Pricing OptOut.