Walmart Marketplace Products: Walmart Description


Overview

Walmart requires a Product Description for each of its listings. The Product Description can be up to 255 characters. Additionally, you can set a Short Description and Long Description.

You can read more about the requirements for product descriptions here.


Add Walmart Product Description

You can set product descriptions manually and in bulk.

Manually

  1. Go to Catalog Manage Catalog > Open a product > ToolboxWalmart Marketplace.
  2. Add descriptions.The image shows the product description fields.

In Bulk

To bulk update Walmart descriptions:

  1. Go to Catalog > Tools > Import Product Info > Bulk Product Update.
  2. Generate a template with a WalmartAPIDescription column.
  3. Populate and save the template, and upload it to Sellercloud.The image shows the bulk update option.

Descriptions for Walmart product listings are populated according to the following logic:

  1. If an eBay Description Template is chosen on the product’s Walmart Marketplace page, the Product Description is taken from there. If no eBay template is chosen, then Walmart Description is used.
  2. If Walmart Description is blankthen the product’s Long Description is used. The Long Description should contain at least 150 words.
  3. If Long Description is blank, then the product’s Short Description is used.
  4. If there is no Short Description, the Product Name will be used by default, with a limit of 4000 characters.

Walmart requires a product description for each of its listings.

Descriptions for Walmart product listings are populated according to the following logic:

  1. If an eBay Description Template is chosen on a product’s Walmart Marketplace properties (show me), the Walmart description is taken from there.
  2. If no eBay template is chosen, then Walmart Description is used. (This field is used exclusively for Walmart Marketplace listings.)
  3. If Walmart Description is blankthen the product’s Long Description is used.
  4. If Long Description is blank, then the product’s Short Description is used.
  5. If there is no Short Description, the Product Name is used by default, with a limit of 4000 characters.
You can always bulk-update Walmart product descriptions using the WalmartAPIDescription column.

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