Amazon Merchant SKU

Each listing on Amazon has two distinct identifiers – an ASIN, uniquely assigned by Amazon to organize products within its catalog, and a Merchant SKU, the seller’s internal identifier. The Merchant SKU enables sellers to manage and associate their products within these listings effectively. In case of a SKU mismatch between the product identifiers in Sellercloud and Amazon, the Merchant SKU field serves as a means to map the corresponding products.

There are a variety of terms used in Sellercloud and across different retail channels. Below is a table of terms and their definitions.