Amazon Merchant SKU


Overview

Amazon uses a Merchant SKU to identify a seller’s product. While the listing has an ASIN as the unique identifier, the seller relates their product to that listing with their Merchant SKU. If a seller adds a listing without specifying the Merchant SKU, Amazon will auto-generate one.

It is possible to relate these random Merchant SKUs to regular product SKUs, but ideally, you should use a Merchant SKU to help you recognize the product. By default, Sellercloud will post the Product ID as the Merchant SKU when posting new products to Amazon.


Manage Merchant SKU

The Merchant SKU field does not appear by default on a product’s Amazon Properties page. You must disable the Use ProductID as Amazon Merchant SKU client setting, which is enabled by default. After this setting is saved, the Merchant SKU will appear.

You can set the Merchant SKU individually or in bulk via a file import.

Individually

To set a Merchant SKU manually:

  1. Go to Catalog > Manage Catalog > Open a product > Toolbox > Amazon Properties.
  2. Click Edit. From the General panel, set or change the Merchant SKU.The image shows how to manually update Merchant SKU.

In Bulk

To bulk-update Merchant SKUs for multiple products:

  1. Go to Catalog > Tools > Import Product Info > Bulk Update Products.
  2. Generate a template with AmazonMerchantSKU as the column header, populate it, and save it.
  3. Import it back to Sellercloud and upload it.The image shows how to bulk-update Merchant SKU in bulk.

The Merchant SKU field does not appear by default on a product’s Amazon Properties. You must actually disable the default Client Setting Use ProductID as Amazon Merchant SKU. After this setting is saved, the Merchant SKU will appear.

To bulk-update Merchant SKUs for multiple products, Manage Inventory page > Bulk Update Products > Get Template File > choose the AmazonMerchantSKU field in the bulk update template. Show me where.

Amazon uses a Merchant SKU to identify a seller’s product. While the listing has an ASIN as the unique identifier, the seller relates their product to that listing with their Merchant SKU. So, if a seller adds a listing without specifying the Merchant SKU, Amazon will auto-generate it with a random combination of numbers and letters.

It is possible to relate these random Merchant SKUs to regular product SKUs, but ideally, you should use a Merchant SKU to help you recognize the product. By default, SellerCloud will post the Product ID as the Merchant SKU when posting new products to Amazon.


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