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Google Shopping Account Integration

Table of Contents

Overview

Learn how to link your Google Shopping and Sellercloud accounts to post products, manage listings, and enable automatic updates.

Integrate with Google Shopping

This procedure involves numerous configuration steps in both Sellercloud and the Google Merchant Center. In order to integrate your Google Shopping account with Sellercloud, you must follow the steps below:

  1. In Sellercloud, click Settings > Companies > Manage Companies > Select a company > Toolbox > Google Shopping General Settings > Credentials.
  2. Click Edit > Select Google Shopping Enabled > Save (button appears after clicking Edit). This is required for two reasons:
    1. For your account to go live when you are ready
    2. To configure your products’ Google Express properties in Step #4
  3. Create a shipping template for Google Shopping Actions.
  4. Configure your products’ Google Shopping Actions properties.
  5. Log into your Google Merchant Centerand copy your Merchant ID, which can be found in the upper left corner. This is the unique numeric code assigned to you when you set up your payments profile.
  6. In Sellercloud, go to Settings> Companies > Manage Companies > Select a company > Toolbox > Google Shopping General Settings > Credentials > Paste the copied Merchant ID into the Merchant ID
  7. Create a Supplemental Feed on your Google Express account.

    Please note that AppSetting GoogleExpressContentAPIVersionForInventory needs to be set to v2.1. You can create a ticket for Sellercloud Support to confirm this has been done.

    Read more here about the migration of the content API to version 2.1.

  8. In Sellercloud, go to Settings > Companies > Manage Companies > Select a company > Toolbox > Google Shopping General Settings > Credentials and paste the copied Supplemental Feed ID into the Supplemental Feed ID field.
  9. Perform the following steps:fetch token
    1. Enter your Shopping Actions URL in the Redirect URL field. The correct URL format appears right below this field.
    2. From the Action menu, click Fetch Token > Go to populate the Auth Token field.

      Note: The token expires in 60 minutes, but auto-refreshes each hour after you initially authorize it.

  10. Activate the following settings: Safety Qty, Default Max Handling Time, Default Min Handling Time.
    Here you will configure these settings at the company level to default for all products. You can always override each of these settings at the product level on each product’s Google Shopping Actions page.
  11. Return to your Merchant Center. To make the following configuration steps even easier, let Shopping Actions guide you through the required pages and settings. Show me how!
  12. Choose a product feed that you would like to sell through Shopping Actions. Show me.
  13. Set up proper user roles. Required roles are Payments manager, Order manager, and Admin. Show me.
    Also, see this Google Merchant Center Support Quickstart article.
  14. Upload branding. Show me. Also, see this Google Merchant Center Quickstart article.
  15. Set up tax settings. Show me. Also, see this Google Merchant Center Quickstart article.
  16. Set up returns policies. Show me. Be sure to enter at least one policy and one return address. Also, see this Google Merchant Center Quickstart article.
  17. Set up payments (will require the Payment manager user role). Show me. Also, see this Google Merchant Center Quickstart article.
  18. Configure these settings to complete onboarding. Show me.
    1. Customer Service Contact Email
    2. Marketing Settings
    3. Privacy Policy URL
  19. Check Enable Order download, Enable Tracking Upload and Enable Inventory Upload when you are ready to go live with the channel.
  20. Click Save.

Google Shopping Settings Explained

You can configure the following settings on the Google Shopping General Settings page:

Google Shopping General

SETTING DESCRIPTION
CREDENTIALS
Google Shopping Enabled Makes products available for  listing.
Merchant ID Enter the merchant ID code from Google Shopping here.
Auth Token Customer ID is typically a phone number.
Refresh Token  Supplied by Google Shopping.
Supplemental Feed ID  Supplied by Google Shopping (referred to as Vendor ID).
Redirect URL Enter URL for redirect to Google Shopping.
Token Received On This is filled in automatically.
Token Expires On This is filled in automatically.
OPTIONS
Safety Qty The number of items that will not be set to the channel in order to prevent overselling.
Default Qty Use this option for replenishable products to set a default number of items that will always be available on the channel.
Default Max Handling Time Enter the maximum amount of time from when the order is placed until the order will be shipped.
Default Min Handling Time Enter the minimum amount of time from when the order is placed until the order will be shipped.
CONTROLS
Enable Order Download Enable this setting to download Google Shopping orders to Sellercloud.
Enable Inventory Upload Enable this setting to allow Google Shopping to upload inventory information from Sellercloud.
Enable Tracking Upload Enable this setting to allow Google Shopping to upload tracking information and the shipping date from Sellercloud.
Enable Auto Acknowledge Orders Enable this setting to receive a FA document for the order.
Enable Order Return Download Enable this setting to download Google Shopping returned orders to Sellercloud.
Use Product Website URL For Product Posting When Required Enable this to use the URL from the Redirect URL option in the Credentials section.
Enable Always Send In Stock For Availability Enable this to mark products as “in stock” with a quantity of zero when there is no available inventory in Sellercloud. If disabled, products will be listed as “out of stock” when there is no available inventory in Sellercloud.

 

Integrate with Google Shopping on Alpha interface

Prerequisites:

Onboarding to Shopping Actions
This procedure comprises numerous configuration steps needing completion in Sellercloud and the Google Merchant Center.

  1. In Sellercloud, click Company Settings > Toolbox > Google Express.
  2. Select Google Express Enabled > Save Settings. This is required for 2 reasons: One, for your account to go live when you are ready; and two, to configure your products’ Google Express properties in Step #4.
  3. Create a shipping template for Google Express. Note: A shipping template is a prerequisite for Step #4.
  4. Configure your products’ Google Express properties. Note: Unchecking Require Link For Product Posting (shown above in the sample screen) disables the requirement to enter each product’s public URL when configuring its Google Express properties.
  5. Log into your Google Merchant Center and copy your Merchant ID from the upper left corner. This is the unique numeric code assigned to you when you set up your payments profile.
  6. In Sellercloud, go to your Company Settings > Toolbox > Google Express > paste the copied Merchant ID into the Merchant ID field.
  7. Create a Supplemental Feed on your Google Express account

    Please note that AppSetting GoogleExpressContentAPIVersionForInventory needs to be set to v2.1. You can create a ticket to Sellercloud Support to confirm this has been done.

    If you wish to learn more about the migration of the content API to version 2.1, please read here.

  8. In Sellercloud, go to your Company Settings > Toolbox > Google Express and paste the copied Supplemental Feed ID into the Supplemental Feed ID field.
  9. Perform the following 2 steps:merchant ID, supplemental feed ID, fetch token
    1. Enter your Shopping Actions URL in the Redirect URL field. The correct URL format appears right below this field for guidance.
    2. Click Action Menu > Fetch Token > Go to populate the Auth Token field.

      Note: The token expires in 60 minutes, but seamlessly auto-refreshes each hour after you initially authorize it.

  10. Complete the following 3 settings:
    Here, you will configure these settings at the company level to default for all products; however, you can always override each of these settings at the product level on each product’s Google Express page.
    1. Safety Qty – Set a default safety quantity
    2. Default Max Handling Time – Enter the maximum amount of time from when the order is placed until the order will be shipped.
    3. Default Min Handling Time – Enter the minimum amount of time from when the order is placed until the order will be shipped
  11. Return to your Merchant Center. To make the following configuration steps even easier, let Shopping Actions guide you through the required pages and settings. Show me how!
  12. Choose a product feed that you would like to sell through Shopping Actions. Show me.
  13. Set up proper user roles. Required roles are Payments manager, Order manager, and Admin. Show me.
    Also, see this Google Merchant Center Support Quickstart article.
  14. Upload branding. Show me. Also, see this Google Merchant Center Quickstart article.
  15. Set up tax settings. Show me. Also, see this Google Merchant Center Quickstart article.
  16. Set up returns policies. Show me. Be sure to enter at least one policy and one return address. Also, see this Google Merchant Center Quickstart article.
  17. Set up payments (will require the Payment manager user role). Show me. Also, see this Google Merchant Center Quickstart article.
  18. Configure these settings to complete onboarding. Show me.
    1. Customer Service Contact Email
    2. Marketing Settings
    3. Privacy Policy URL
  19. When you are ready to go live: Return to Sellercloud’s Company Settings > Toolbox > Google Express > and select these settings:
    1. Enable Order Download – Only select when you are ready to ship orders. This auto-imports Google Express orders.
    2. Enable Inventory Upload – Only select when your inventory is accurate for listings.
    3. Enable Auto Acknowledge Orders – Select to automatically acknowledge orders
    4. Enable Order Return Download
    5. Enable Tracking Upload – Only select when you are ready to go live
  20. Click Save Settings.
  21. Submit the account for review. Generally, this takes about a week but maybe longer if Google lacks all their required information. Watch for emails from Google Support.
  22. Launch.

Post-launching actions

  • In the Merchant Center, review Product Approvals and Disapprovals.
  • Verify your offers live on Google.
  • Verify that orders are coming in via the Orders tab in the Merchant Center and in Sellercloud.
  • Optimize your estimated Delivery Dates (handling time + shipping).
  • Review your retailer standards and make adjustments, if needed. See this Google Merchant Center Quickstart article.
  • Enable promotions for % off discounts, promo codes, $ off discounts, and quantity discounts. To start the process, complete this Merchant Promotions Interest Form. After approval, create individual promotions or use a promotion feed.
  • Competitive pricing and expanded assortment are key to growing your business. Use Shopping Actions insights reporting to see how competitive your products are and determine which products to add to your assortment. Learn more about Shopping Actions Insights.
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