Understanding product properties in Google Shopping
Warning: Any updates you make to a product's properties may not appear on Google destinations for up to 2 hours!
Each product's Google Properties page lets you add or update all the attributes and inventory settings for its listing on Google Shopping Actions.
To access the product's Google Properties page, click Product Summary > Toolbox > Google Express.
You can also use the Manage Inventory page's Advanced search to find products by their Google Express status.
Take a look at a sample product showing its properties:
If you have multiple products that are missing properties, you can easily export a file of the information that Google Express requires. From there, you can populate those values and import them to Sellercloud using its Bulk Update function. For step-by-step instructions, see the Export Channel Missing Information.
Product properties
| PROPERTY | DESCRIPTION |
| GENERAL: | _____ |
| Enabled* | Select to automatically send available inventory to Google.
If unselected, product is still included in updates, but with a quantity of zero. * Required for the product to be listing-ready. |
| Active Listing ID | When you click Action Menu > Post Product to Google Shopping to create the listing, Sellercloud pulls the unique listing ID into this field. |
| Merchant SKU | SKU sent to Google for orders, inventory updates, etc.
If this is blank, product ID is used instead. |
| Ready to Post | Values are Yes or No.
If No, click to open a pop-up listing the missing attributes.  |
| Listing Expiration Date | When the product is listed on Google Shopping Actions, this date is set to 30 days in the future. |
| Enable Auto Relist Product | If this box is checked, the product will be automatically relisted if the Listing Expiration Date is less than the current time stamp.
This setting is checked by default. |
| PRICING: | _____ |
| Price* / Default | Enter the price of the product listed on Google Shopping Actions.
Alternatively, click Default to pull Google Shopping Actions Price from the Site Price on the Product Summary. *Required for the product to be listing-ready. |
| Price for Website | Enter the product's price from your website listing. |
| Sale Price | Enter an advertised product sale price. |
| Sale Price Start Date | Select a date for the sale price to start. |
| Sale Price End Date | Select a date for the sale price to end. |
| LISTING DETAILS: | _____ |
| Title* | Title of the product on Google Shopping Actions.
*Required for the product to be listing-ready. |
| Description* | Description of the product that will appear on Google Shopping Actions.
* Required for the product to be listing-ready. |
| Link* | Enter the public URL linking to the product page on your website.
* Not required if either:
|
| Taxonomy | Click Select Taxonomy to choose from a list of pre-defined categories.
* Required for the product to be listing-ready. |
| Brand | Select the item's brand from the dropdown. |
| Color | Enter the item's color. |
| MPN | Enter the manufacturer's part number. Also known as manufacturer's SKU. |
| Age Group | Select the item's age group from the dropdown. |
| Gender | Select the item's gender from the dropdown. |
| Product Type | You can include your own product categorization system in your product data. For example, you can use product type to organize bidding and reporting in your Google Ads Shopping campaign.
See Google's instructions on product type, including proper formatting. |
| Condition | Select the item's condition from the dropdown. |
| Size System | Select which country's sizing system your item uses from the dropdown. |
| Size Type | Select the cut of your item from the dropdown. |
| Sizes (comma separated e.g., XL,L,M) | Enter the standardized size of your product. |
| Custom Label 0 through Custom Label 4 | Create specific filters to use in your Shopping campaigns. For example, you could label a group of products as seasonal, clearance, etc.
See Google's instructions on custom labels, including proper formatting. |
| INVENTORY: | _____ |
| Channel Qty | Total quantity available for Google Shopping Actions. |
| Avail Qty | Total quantity available. |
| Safety Qty* / Default | Enter a quantity to subtract from the Avail Qty to help prevent overselling. This is inventory reserved from inclusion in the inventory feed.
Alternatively, choose Default to pull Safety Qty from your company's Google Shopping General settings (Company > Toolbox > Google Shopping General). This setting will override the value in the Safety Qty field. * Required for the product to be listing-ready. |
| Enable Default Qty (in case of replenishable) | Displays a Default Qty field and Default checkbox.
Default quantity only applies to replenishable products. For these products, the default quantity is the amount that will always be sent to the channel in inventory updates regardless of the actual available inventory. |
| SHIPPING: | _____ |
| Shipping Template | Choose one of the shipping templates that you already created manually for Google Shopping Actions. |
| Min Handling Time* / Default | The minimum amount of time from when the order is placed until the order will be shipped.
Alternative: Choose Default to pull Min Handling Time from your company's Google Shopping General settings (Company > Toolbox > Google Shopping General). |
| Max Handling Time* / Default | Maximum amount of time from when the order is placed until order will be shipped.
Alternative: Choose Default to pull Max Handling Time from your company's Google Shopping General settings (Company > Toolbox > Google Shopping General). |
| DESTINATIONS: | The intentions for the four destinations include:
|
| Shopping | Product's appearance in Shopping ads. |
| Shopping Actions | Product's appearance on multiple Google surfaces. |
| Display Ads | Product's appearance in dynamic remarketing ads (these contain specific product info tailored to a customer's previous site activity). |
| Surfaces Across Google | Product's appearance across multiple Google touch points (includes multiple Google platforms including rich product results on Google Images and Google search). |
Actions for a Google Express product
There are 2 options in the Google Shopping Action Menu:
- Post Product to Google Shopping— Post the product and create the listing. Sellercloud pulls a unique listing ID into the Active Listing ID field.
- Revise Price & Inventory to Google Shopping— Update the product's current price and available quantities on its Google Shopping listing.
Understanding product properties for Google
IMPORTANT: Any updates you make to a product’s properties may not appear on Google destinations for up to 2 hours!
Each product’s Google Shopping page lets you add or update all the attributes and inventory settings for its listing on Google Shopping Actions.
To access a product’s Google Shopping, click Toolbox > Google Shopping. Take a look at a sample product showing its properties organized on 6 panels:
- General
- Pricing
- Listing Details
- Inventory
- Shipping
- Destinations
Product properties
The table below contains the descriptions to configure your product’s attributes:
| PROPERTY | DESCRIPTION |
| GENERAL: | _____ |
| Enabled* | Select to automatically send available inventory to Google.
If unselected, product is still included in updates, but with a quantity of zero. * Required for the product to be listing-ready. |
| Active Listing ID | When you click Action Menu > Post Product to Google Shopping to create the listing, Sellercloud pulls the unique listing ID into this field. |
| Merchant SKU | SKU sent to Google for orders, inventory updates, etc.
If this is blank, product ID is used instead. |
| Ready to Post | Values are Yes or No.
If No, click to open a pop-up listing the missing attributes. |
| Listing Expiration Date | When the product is listed on Google Shopping Actions, this date is set to 30 days in the future. |
| Enable Auto Relist Product | If this box is checked, the product will be automatically relisted if the Listing Expiration Date is less than the current time stamp.
This setting is checked by default. |
| PRICING: | _____ |
| Price* / Default | Enter the price of the product listed on Google Shopping Actions.
Alternatively, click Default to pull Google Shopping Actions Price from the Site Price on the Product Summary. *Required for the product to be listing-ready. |
| Price for Website | Enter the product’s price from your website listing. |
| Sale Price | Enter an advertised product sale price. |
| Sale Price Start Date | Select a date for the sale price to start. |
| Sale Price End Date | Select a date for the sale price to end. |
| LISTING DETAILS: | _____ |
| Title* | Title of the product on Google Shopping Actions.
*Required for the product to be listing-ready. |
| Description* | Description of the product that will appear on Google Shopping Actions.
* Required for the product to be listing-ready. |
| Link* | Enter the public URL linking to the product page on your website.
* Not required if either:
|
| Taxonomy | Click Select Taxonomy to choose from a list of pre-defined categories.
* Required for the product to be listing-ready. |
| Brand | Select the item’s brand from the dropdown. |
| Color | Enter the item’s color. |
| MPN | Enter the manufacturer’s part number. Also known as manufacturer’s SKU. |
| Age Group | Select the item’s age group from the dropdown. |
| Gender | Select the item’s gender from the dropdown. |
| Product Type | You can include your own product categorization system in your product data. For example, you can use product type to organize bidding and reporting in your Google Ads Shopping campaign.
See Google’s instructions on product type, including proper formatting. |
| Condition | Select the item’s condition from the dropdown. |
| Size System | Select which country’s sizing system your item uses from the dropdown. |
| Size Type | Select the cut of your item from the dropdown. |
| Sizes (comma separated e.g., XL,L,M) | Enter the standardized size of your product. |
| Custom Label 0 through Custom Label 4 | Create specific filters to use in your Shopping campaigns. For example, you could label a group of products as seasonal, clearance, etc.
See Google’s instructions on custom labels, including proper formatting. |
| INVENTORY: | _____ |
| Channel Qty | Total quantity available for Google Shopping Actions. |
| Avail Qty | Total quantity available. |
| Safety Qty* / Default | Enter a quantity to subtract from the Avail Qty to help prevent overselling. This is inventory reserved from inclusion in the inventory feed.
Alternatively, choose Default to pull Safety Qty from your company’s Google Shopping General settings (Company > Toolbox > Google Shopping General). This setting will override the value in the Safety Qty field. * Required for the product to be listing-ready. |
| Enable Default Qty (in case of replenishable) | Displays a Default Qty field and Default checkbox.
Default quantity only applies to replenishable products. For these products, the default quantity is the amount that will always be sent to the channel in inventory updates regardless of the actual available inventory. |
| SHIPPING: | _____ |
| Shipping Template | Choose one of the shipping templates that you already created manually for Google Shopping Actions. |
| Min Handling Time* / Default | The minimum amount of time from when the order is placed until the order will be shipped.
Alternative: Choose Default to pull Min Handling Time from your company’s Google Shopping General settings (Company > Toolbox > Google Shopping General). |
| Max Handling Time* / Default | Maximum amount of time from when the order is placed until order will be shipped.
Alternative: Choose Default to pull Max Handling Time from your company’s Google Shopping General settings (Company > Toolbox > Google Shopping General). |
| DESTINATIONS: | The intentions for the four destinations include:
|
| Shopping | Product’s appearance in Shopping ads. |
| Shopping Actions | Product’s appearance on multiple Google surfaces. |
| Display Ads | Product’s appearance in dynamic remarketing ads (these contain specific product info tailored to a customer’s previous site activity). |
| Surfaces Across Google | Product’s appearance across multiple Google touch points (includes multiple Google platforms including rich product results on Google Images and Google search). |
Actions for a Google Express product
There are 2 options in the Google Shopping Action Menu:
- Post Product to Google Shopping— Post the product and create the listing. Sellercloud pulls a unique listing ID into the Active Listing ID field.
- Revise Price & Inventory to Google Shopping— Update the product’s current price and available quantities on its Google Shopping listing.
