Overview
Amazon Marketplace differs from other major marketplaces. Unlike other channels, it groups all sellers for the same product together on a shared listing, which is identified by a listing ID called an ASIN.
When posting products to Amazon:
- Sellercloud can identify if a product is already listed, and, if so, find and import the correct ASIN based on the product’s UPC
- If an ASIN does not exist for the product being listed, one must be created. (If posting items that haven not been listed on Amazon, learn how to create a new ASIN.)
This guide explains how to list products that already have an existing ASIN on Amazon and how to update existing listings.
Note: To allow posting, a product must be ready for Amazon (and should be Amazon Enabled to send the correct inventory quantity). Sellercloud sends automatic updates periodically for inventory, but you can also manually update a listing’s price, quantity, or other Amazon attributes.
Post Products on Amazon
You can post Amazon products individually or in bulk.
Individually
- Go to Catalog > Manage Catalog > Open a product > Toolbox > Channels > Amazon Properties.
- From the Actions menu, you can choose from three posting options: Post Product on Amazon, Post Product to Amazon (PartialUpdate), and Post Product to Amazon (Existing Catalog). The options are explained in the table below.
In Bulk
- Go to Catalog > Manage Catalog > Select your products.
- Click on the Action menu > Launch on Channel.
- In the pop-up window, select Amazon as your Channel, and choose Full, Partial, or PostToCatalog as your Option.
Listing Option Descriptions
The table below describes the listing options:
| OPTION | ACTION |
| Launch on Amazon Catalog from Manage Catalog page Post to Amazon (Existing Catalog) from Amazon Properties page |
Posts the items on Amazon, but the uploaded document contains minimal information that only affects your product, not the entire listing:
|
| Launch on Channel from Manage Catalog page Post to Amazon from Amazon Properties page |
Sends the following:
This generates a complete update file, which means any information included or not included in the feed may replace or delete product information that was entered on the listing by other sellers. This depends on whether the user has page detail control. Note: This will delete product information in your SellerCentral account that you may have entered on the product details; for example, if you created the listing through SellerCentral and only afterward brought it into Sellercloud. |
| Post to Amazon (Partial Update) | Sends the following:
This feed is sent as a Partial Update, which means it only updates the information that is sent. Data that is excluded in the feed is not overwritten (for example, UPC). |
Some products that you want to post on Amazon may be new to the channel and require the creation of new ASINs. For example, this happens for handmade or private-label items that are not sold by other merchants. Sellercloud offers a function to list the product directly to Amazon and create a new ASIN.
View Products Listed on Amazon
- Go to Catalog > Manage Catalog.
- Select Add filter > Amazon Statuses.
- Click on the Amazon Statuses filter and select Posted and Active.
Update Amazon Listings
You can update Amazon listings individually, in bulk, or automatically.
Individually
- Go to Catalog > Manage Catalog > Open a product > Toolbox > Amazon Properties > Actions menu and select one of the options below. You can learn more about them from the Amazon Properties Overview page.
- Post Product to Amazon (Partial Update)
- Update Shipping Template on Amazon
- Update Price on Amazon
- Update Price/Shipping Template/Qty on Amazon
- Update Dimension/Weight on Amazon
- Update Images on Amazon
In Bulk
- Go to Catalog > Manage Catalog. Find and select the products you want to update, and click on the Actions menu to select:
- Update Inventory on Channel. In the newly opened window, select Amazon, then the products you want to update, and then press Update. For more information about updating the inventory on Amazon, refer to the Manage Inventory Level on Amazon article.
- Update Prices on Channel.
- Launch on Channel. In the newly opened window, select Amazon and an option. Note that the Launch on Channel option will send an updated document for all other properties, but it might delete product information on Amazon that has not been included in the document.
Automatically
Automation is controlled by the Amazon General setting. When an option is enabled (e.g., Allow Inventory Update, Allow Price Update), Sellercloud periodically sends automatic updates. To enable these options:
- Go to Settings > Companies > Manage Companies > Select a Company > Toolbox > Amazon > General Settings > Edit > Enable the settings from the Control panel to your liking > Save.
Updating/Editing Amazon Listings
Sellercloud sends automatic updates periodically for inventory, but you can also manually update a listing’s price, quantity, or other Amazon attributes.
How to do updates
From the Amazon Properties page:
- Press Update Inventory on Amazon from the Action Menu.
- Press Update Amazon Price from the Action Menu.
- Press Post Product to Amazon (PartialUpdate) from the Action Menu when updating descriptions and other product attributes. When using this action Amazon will then only update information that is contained in the sent document (depending on whether you have editing permissions) but will not delete existing information that is not contained in the document. This is very important for customers who create their own ASINs on Amazon and therefore are more likely to have editing rights to the listing.
- From the Manage Inventory page:
- Press Update Inventory on Channel from the Action Menu. On the following page, select Amazon and press Continue.
- Press Update Price on Channel from the Action Menu. On the following page, select Amazon and press Continue.
- The Launch on Channel Action (select Amazon and Continue) will send an update document for all other properties, but it may delete product information on Amazon that has not been included on the document. See above about Page Ownership.
Viewing products that are listed on Amazon
View your Amazon listings on the Manage Inventory page > Advanced Filters. In the Amazon dropdown select Posted and Active to see products that are currently active on Amazon. Be aware that the search results return listings that are on the Amazon Active Listing Report.
Sellercloud periodically runs a service that looks at products on the reports and marks them as Posted and Active etc.. Therefore, you may have products that have been recently posted but will not be included in the Posted and Active search results.
Bulk-editing Amazon product properties from the Manage Inventory page
Set the Manage Inventory page to Amazon Mode by opening the Advanced Search tab and selecting Amazon from the Mode drop down, then you can perform the following actions:
- To edit listings individually from the Manage Inventory page, click Edit Values on the Action Menu. This will “open” many fields to be edited. Save and click Update Inventory on Amazon.
- To edit Amazon specific details individually, like ASIN, price, and condition, select Edit Amazon Details on the Action Menu and GO.
- To bulk edit multiple Amazon listings , select products and click Bulk Edit on the Action Menu. A page will open where you can edit selected products.
Updating/Editing Amazon Listings
Sellercloud sends automatic updates periodically for inventory, but you can also manually
update a listing’s price, quantity, or other Amazon attributes
Automatic pricing updates require that the Amazon Prices Update Service is installed on
your server, and that the Amazon setting Allow Price Update (Regular) has been
enabled.
How to do updates
From the Amazon Properties page:
- Press Update Inventory on Amazon from the Action Menu.
- Press Update Amazon Price from the Action Menu.
- Press Post Product to Amazon(PartialUpdate) from the Action Menu when updating
descriptions and other product attributes. When using this action Amazon will then only update information that is contained in the sent document (depending on whether you have editing permissions) but will not delete existing information that is not contained in the document. This is very important for customers who create their own ASINs on Amazon and therefore are more likely to have editing rights to the listing.
From the Manage Inventory page:
- Press Update Inventory on Channel from the Action Menu. On the following page, select
Amazon and press Continue. - Press Update Price on Channel from the Action Menu. On the following page, select Amazon
and press Continue. - The Launch on Channel Action (select Amazon and Continue) will send an update document for all other properties, but it may delete product information on Amazon that has not been included on the document. See above about Page Ownership.
Viewing products that are listed on Amazon
View your Amazon listings on the Manage Inventory page > Advanced Filters. In the Amazon
dropdown select Posted and Active to see products that are currently active on Amazon. Be
aware that the search results return listings that are on the Amazon Active Listing Report.
SellerCloud periodically runs a service that looks at products on the reports and marks them as
Posted and Active etc.. Therefore, you may have products that have been recently posted but will
not be included in the Posted and Active search results.
Bulk-editing Amazon product properties from the
Manage Inventory page
Set the Manage Inventory page to Amazon Mode by opening the Advanced Search tab and
selecting Amazon from the Mode drop down, then you can perform the following actions:
- To edit listings individually from the Manage Inventory page, click Edit Values on the Action
Menu. This will “open” many fields to be edited. Save and click Update Inventory on Amazon. - To edit Amazon specific details individually, like ASIN, price, and condition, select Edit Amazon
Details on the Action Menu and GO. - To bulk edit multiple Amazon listings, select products and click Bulk Edit on the Action Menu. A page will open where you can edit selected products.