Amazon Unified Account Integration

Overview

Amazon has unified its European marketplaces (Amazon UK, Amazon France, Amazon Germany, Amazon Italy, Amazon Belgium, and Amazon Spain), enabling sellers to manage listings and orders from one portal.

While inventory is shared across all marketplaces, creating offers in one European marketplace does not automatically populate offers in other European marketplaces. You must create offers in each of the marketplaces you wish to target. A similar unification exists for North America (Amazon US, Mexico, and Canada).

Configure Settings for Amazon Unified Accounts

1. Enable the following Client Settings from Settings > Client Settings:
   1. Predict FBA Order Company Based On Sales Channel
   2. Predict Amazon Order Company Based On Sales Channel
   3. Predict Amazon Settlement Company Based On Sales Channel
   4. Enable Multiple Amazon Marketplaces
      This setting must be enabled if you have inventory in multiple FBA locations or if you have the NARF program set up.
   5. Enable Single Europe FBA Marketplaces Inventory Report
      This setting must be enabled along with Enable Multiple Amazon Marketplaces if you have multiple EU marketplaces.
   6. Enable Single North America FBA Marketplaces Inventory Report
      This setting must be enabled along with Enable Multiple Amazon Marketplaces if you have multiple NA marketplaces and are enrolled in the NARF program.
   7. Force Send Marketplace Id When Requesting Active Listings
      This setting helps users define the Amazon marketplace for which they are requesting an Active Listing report. It ensures that the listing is downloaded under the correct company.
2. Create a company (Settings > Companies > Manage Companies > Actions menu at the lower-right corner) or integrate an existing company with the default country account. This is the Parent Company. In most cases, this will be the US or UK accounts. Follow these instructions to integrate an Amazon account.
3. From Settings > Companies > Manage Companies > Open a company > Toolbox > Channels > Amazon Settings > General Settings > Credentials panel, enable the setting This is Amazon Unified Account Parent Company.
4. Create additional companies from Settings > Companies > Manage Companies > Action menu at the lower-right corner, one for each country marketplace in the unified account. These are the children companies. For example, with a European unified account, you can create a company for marketplaces DE, IT, FR, and ES.
   1. Integrate each of these companies with their corresponding marketplace. Make sure to use the same Merchant ID that used for the parent company account.
   2. From the Unified Account Parent Company dropdown field of each child company, choose the parent company from the list. For example, if UK is the parent company, this should be selected in this field for all children companies.
5. On the parent and all children companies, set the correct Country Code and Currency from Settings > Companies > Manage Companies > Open a company > General panel. The currency will be set according to the order’s originating country. The daily base rate is used
6. From Settings > Companies > Manage Companies > Open a company > Toolbox > Channels > Amazon Settings > General Settings > Controls panel, enable:
   1. Allow Fulfillment Upload for the parent and all children companies.
   2. Enable FBA Workflow for the parent company only to ensure that FBA orders are downloaded.
   3. Allow Order Download for the parent and all children companies to ensure FBM orders are downloaded.
7. Your unified account configuration will determine how inventory updates should be managed:
   1. For most unified accounts, Amazon will automatically take MFN inventory from the parent account and share it on the children accounts’ listings. In this case, you only have to configure your items in the company where the parent account is integrated, and enable Allow Inventory Update from the Controls panel only for the parent account.
   2. If you need to update or import inventory per country, you may need to create shadows into the companies integrated with each child account. You can use the Amazon Merchant SKU field to map the SKU per country to the products in Sellercloud. For example, a common account setup where such a configuration would be required is if you have multiple FBA locations.

Amazon Unified Marketplaces for FBA

For EU Unified accounts, Amazon offers 3 international fulfillment programs:

• European Fulfillment Network (EFN) – Inventory is stored in an Amazon fulfillment center under a single local marketplace account. Amazon will fulfill orders from any other Amazon European marketplace by shipping cross-border from the location at which your products are stored. For example, when a customer in Germany purchases your product on Amazon.de, the product is fulfilled by Amazon UK FBA and shipped from your inventory pool in the U.K. You will be charged cross-border fees.
• PAN-European FBA (PAN-EU) – Similar to EFN, inventory is stored at an Amazon fulfillment center in one country; for example, UK. However, you list the products on all five European marketplaces. Amazon will ship the items anywhere in Europe. Cross-borders fees will not be applied.
• Multi-Country Inventory (MCI) – Inventory is stored throughout Europe. Orders are fulfilled from the location closest to the Ship To address, which reduces fulfillment time.

Read more about FBA for cross-border fulfillment in Europe. Sellercloud can support any option.

To import FBA inventory per country, an FBA-type warehouse must be assigned for each marketplace and shadows must be created into the companies integrated with each child account. You can use the Amazon Merchant SKU field to map the SKU per country to the products in Sellercloud.

When creating an FBA inbound shipment, you can select the Ship to Country regardless of Ship from Country. On the FBA Inbound Shipments Details page, you can change the Ship to Country to the country of your choice.

After the Ship to Country is correct, you can proceed to create an existing FBA shipment from this Amazon account.