Shopify Metadata


Overview

Shopify metadata refers to two types of data: meta tags and meta fields.

Shopify meta tags, or product tags, are metadata used by external search engines, such as Google. Meta tags can be meta titles, meta descriptions, and meta keywords.

Shopify meta fields are used to reference products internally within Shopify without the fields appearing on the listing. They add extra data to the products with fields that are not native to Shopify.

Meta Tags

Meta tags are searchable keywords associated with your product that can help customers find your product through your online store search. Meta tags are uploaded to Shopify when the product is posted. Meta keywords are the regular tags used by Shopify’s search engine.

To add meta tags:

  1. Go to Catalog > Manage Catalog > Open a product.
  2. From the Toolbox, go to Channels > Website Properties.
  3. In the Listing Details panel, you can add Meta Title, Meta Description, and Meta Keywords.

Meta Fields

Meta fields are constructed with 4 properties

  • Namespace — Functions as a container for a set of meta fields, which helps distinguish between metadata that you created and metadata created by others with a similar namespace.
  • Key — Identifier for a meta field.
  • Value — Content of the meta field.
  • Value Type — String or an integer.

You can add meta fields individually per product or in bulk via a file upload.

Individually

  1. Go to Settings > Companies > Manage Companies > Select a company.
  2. From the Toolbox, go to Website > General.
  3. In the Website General Settings panel, from the Store Type, select Shopify, and press Save.
  4. From the Toolbox, go to Website > Sellercloud Integrated Website > Shopify Meta Fields.
  5. Click the + icon to add a new meta field.
  6. Enter the Namespace, Key, and choose a Value Type.
    Note: The Value will be added later at the product level, or you can bind it to a custom column to send values of a custom column on a product to Shopify as a meta field.
  7. Select Custom Column, Table, and Table Column if you want to bind the meta field to one.
  8. Check the Add to variant level box to use the meta field on a variation parent.
  9. Click Add to save.
  10. Go to Catalog > Manage Catalog > Open a product.
  11. From the Toolbox, go to Channels > Website Properties.
  12. From the Actions menu, select Manage Metafield to show all current meta fields.
  13. Enter a Value in the appropriate meta field and press Save.
  14. From the Actions menu, select Post Meta Fields to Shopify.

Via a File Upload

  1. Go to Catalog > Tools > Import Product Info > Import Shopify Metafields.
  2. Download the meta field bulk-import template.
  3. Populate the ProductID, MetaFieldID, and Value columns and save the file.
  4. In Sellercloud, click on the file icon to upload the file, and press Import.
See Shopify’s meta field article for more information.

Metadata with Shopify refers to 2 types of data:

  • Meta tags
  • Meta fields

Meta tags
Shopify Metatags, or product tags, are metadata that is used by external search engines, like google. Meta tags can be meta titles, meta descriptions, and meta keywords. Meta tags are added on the Website Properties page. They are uploaded to Shopify when the product is posted.

Note: Meta keywords are the regular tags used by the Shopify search engine. Tags are searchable keywords associated with your product. Tags can help customers find your product through your online store search.

Meta fields
Shopify meta fields are a way to add extra data to the products with fields that are not native to Shopify. The fields do not display on the listing, but can be used to reference products internally within Shopify. Meta fields are constructed with 4 properties:

  • Namespace  – Functions as a container for a set of meta fields that help distinguish between metadata that you created and metadata created by others with a similar namespace.
  • Key  – The identifier for a meta field.
  • Value – the content of the meta field
  • Value Type – string or an integer.

For more information about meta fields click here.

Meta fields can be added in Sellercloud as follows:

  1. Click > Settings > Select a company > Toolbox > Website > SellerCloud Integrated Website > Shopify Meta Fields.
  2. Add the Namespace, Key, and Value Type. The Value will be added later on the product level. Or, you can bind it to custom columns to send values of a custom column on a product to Shopify as a meta field.
  3. Check the “Add to variant level” box if you going to use the meta field on a matrix parent.
  4. Press Save.
  5. On the Website properties page on a product, open the action menu and select Manage Meta Fields.
  6. All the Metafields created will display. Enter a value in the appropriate meta field.
  7. Press Save.
  8. Back on the Website Properties page, use the action Post Meta Field to Shopify.

Bulk-Import meta field values into products

  1. Click Inventory > Import Product Info > Import Shopify Metafields. (The meta fields must exist in Sellercloud.)
  2. Enter the numerical ID of the Meta Field and enter a Value.
  3. Click Import.

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