Amazon Transparency Service

Amazon Transparency is a product serialization service that helps identify individual products in order to prevent counterfeit items from reaching your customers.

The Transparency service offers:

  • Proactive counterfeit protection— Amazon has implemented Transparency checks to proactively prevent counterfeits of Transparency-enabled products from reaching customers.
  • Authenticity verification by customers— Transparency allows any customer to authenticate any Transparency-enabled product, regardless of where they purchase the product (Amazon, other e-commerce sites, brick and mortar stores, etc.).
  • Customer transparency— In addition to enabling customers to authenticate products, brands can use Transparency to communicate unit-level product information, including manufacturing date, manufacturing place, enhanced product information (e.g., ingredients).

Learn more about Transparency.


Using Amazon Transparency 

  1. Enroll your products in Transparency.
  2. In Seller Central:
    1. At the product level, mark items as transparency-enabled so that Sellercloud can pick up this setting from the Amazon reports.
      1. Showing transparency codes in the Amazon reports’ feed requires enabling that setting in Seller Central: Click Orders > Order Reports > Add or remove order report columns > select Is Transparency setting > click Save changes.  Show me where.
  3. In Sellercloud: When orders come in from Seller Central, they are flagged as having an item that requires a transparency code: order with item requiring transparency code
  4. Ship the order:
    1. If you are using ShipBridge to ship an order (Amazon Transparency is supported in V 5.3.4.3), you’ll be prompted to scan the transparency-code label; otherwise, you cannot ship the order. Here’s how to do this in Scan and Ship:
      1. Manually enter each transparency code into the Transparency Code dialog box, and update the item.
      2. Print the transparency code label and apply it onto the product.
      3. Scan the product’s label.
    2. If you are not using ShipBridge, see Uploading transparency codes to Sellercloud, below.

Shipping Notes:

  • For a Fulfilled by Merchant (FBM) order for transparency-enabled products – You must scan the transparency code before ShipBridge will generate the shipping label.
  • If you are buying postage from Amazon for orders with transparency-enabled items – You will include transparency codes with your postage requests. 

Uploading transparency codes to Sellercloud

If you do not use ShipBridge to ship your orders, you can always enter and upload transparency codes into Sellercloud. Simply download the template provided, as shown below, and upload the transparency codes.

With this method, Sellercloud will automatically send the transparency codes to Amazon along with the order tracking information.

manage transparency codes

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