Email Rules

 
 

Overview

The Email Rules page in Sellercloud allows you to configure automatic email notifications triggered by specific events. The two main types of email rules are Client-Based and Company-Based. Client-based email rules affect all companies within your account, while company-based rules are set for each company separately.


Prerequisites

To send emails based on email rules, the following conditions must be met:

  • Check with Sellercloud Support to confirm the following Windows services are running on your server.
    • eBayFeedbackService for Feedback emails
    • BRSOrderEmailService for Order Shipping Confirmation emails
  • Configure your SMTP Settings. Valid SMTP credentials are required.
  • Assign Email Templates to any related email types. 

Configure Email Rules

To configure your Email Rules, navigate to Settings > Email > Email Rules. Here you can edit both Client-Level and Company-Level settings.

Client-Level Settings

To apply client-level rules, click the edit button in the grid and adjust your preferences according to your business needs. Here you can configure Payment and Feedback Reminders. These rules let you choose how frequently the reminders are sent out. You can configure them in hours or days.

  • Payment Reminder — Sent for unpaid orders. The corresponding email types for each Payment Reminder are respectively PaymentReminderFirst, PaymentReminderSecond, and PaymentReminderThird.
  • Feedback Reminder — Sent for shipped orders to request feedback from the buyer. You need to assign email templates per the three email types: FirstFeedbackReminder, SecondFeedbackReminder, and ThirdFeedbackReminder.
  • Don’t Send Email For Orders Older Than — Won’t send any emails for orders created before a set period.
  • Feedback Reminder: Only Send If Order Is Delivered — Will send a Feedback Reminder only when the order’s Delivery Status is changed to Delivered.
  • Feedback Reminder: Send Based On Delivery Date — Will send the Feedback Reminders after the Delivery Date field is updated in Sellercloud. 
The Order Delivery workflow must be configured to send feedback reminders based on the delivery status or the delivery date of an order.
  • Feedback Reminder: Split Order Email Send To Customer — Will send an email directly to the customer associated with the order if the order is a Split Order.
To successfully send feedback reminders, you must enable the Feedback Request checkbox for your desired companies and assign Email Templates per the three email types: FirstFeedbackReminder, SecondFeedbackReminder, and ThirdFeedbackReminder.

If all criteria are met, in the below example, Sellercloud will send a feedback reminder for an order after 3 days, a second reminder after 5 days, and a third reminder after 7 days. You can also enable the option to only send a Feedback request if the order has been marked as delivered. 

Company-Level Settings

You can configure company-level email rules for each channel integrated with Sellercloud. Select your company from the dropdown menu and enable the checkboxes below to choose which emails to send out for each channel:

    • Order Welcome — This email is triggered when a new order is created in Sellercloud. It corresponds to the OrderWelcome email type on the template assignment page.
    • Shipping Confirmation — This email is triggered when an order is shipped. It corresponds to the OrderShippedConfirmation email type.
    • Feedback Request  — This email is triggered for shipped orders based on your Feedback Reminder Preferences and the orders’ ship date. The corresponding email types to each Feedback Reminder are FirstFeedbackReminder, SecondFeedbackReminder, and ThirdFeedbackReminder respectively.

      Some channels do not provide customer emails, and some channels do not want merchants to send emails directly to customers. Amazon automatically sends feedback requests to the customer, so there is no need to configure feedback reminders for Amazon in Sellercloud.
  • Order Undelivered — This email is triggered for orders that are marked as undelivered. It corresponds to the OrderUnDelivered email type.
  • Payment Confirmation — This email is triggered when the order is paid. It corresponds to the OrderPaymentConfirmation email type.

To prevent Sellercloud from sending feedback reminders for Amazon Orders, App Setting StopSendingFeedbackToAmazon must be enabled for your account. Contact Sellercloud Support to confirm if this setting is enabled on your server.
To successfully set these email rules, you have to assign email templates to their respective triggers. Learn how to create and assign a template in our Email Templates article.

To access the Email Rules page:

  1. Go to your Company Toolbox > Email Settings > Email Rules.

Configure the email rules on this page for Per-Company email settings:

Feedback Requests are company-based and can only be sent for Local Store, Amazon, FBA, eBay, Yahoo, and Etsy.
  1. Set Frequency of Payment Reminders and Feedback reminders. In the below example, Sellercloud will send a payment reminder after the order is 24 hours old and then send a 2nd reminder after 3 days. You can also set an option to send a Feedback request only if the order has been marked as delivered. In the Order Feedback Request Settings section, you can learn more about it.     
  2. Allow Order Welcome, Shipping Confirmation, Feedback, and Order Undelivered emails to be sent out. Each channel can be set separately.               

Order Feedback Request Settings

Some channels do not provide customer emails, and some channels do not want merchants to send emails directly to customers. Amazon automatically sends feedback requests to the customer, so there is no need to configure feedback reminders for Amazon in SellerCloud.

To configure order feedback for channels:

  1. Test your email settings from Email Settings > SMTP settings to ensure they are configured properly. Also, check with SellerCloud Support to confirm that feedback services are running on your server.
  2. Create an email template: Go to your Company > Toolbox > Email Settings > Email Templates. You can download an example of a template.
  3. Assign an Email Type to the template. You can set 3 feedback reminders: Go to your Company > Toolbox > Email Settings > Email Templates Assignment.  You can assign the template to Feedback Reminder (1st),  Feedback Reminder (2nd), or Feedback Reminder (3rd).
    All three reminders must be configured for the feedback feature to work properly.
  4. Select the channels that will use the feedback reminder emails, and the interval before sending them. This is set from the Email Rules. In this case, you need the Feedback Request column enabled for the specified channel, and the three columns for Feedback Reminder on top to be set. Email rules are accessible from the Email Templates link on the top (highlighted in yellow, below) or from your company Toolbox > Email Settings > Email Rules.

    The image shows the Email Templates page.The image shows the Email Rules page.


 

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