MAP Price

Understanding MAP price

In its simplest form, Minimum Advertised Pricing (or MAP, as it’s often called) is the lowest price a retailer can advertise the product for sale – not the lowest price they can sell it for in their store, but the lowest they can show it online or in an advertisement.

Channels have different rules using MAP Price:

  • Amazon – Amazon does not allow MAP price to be higher than the Site Price. However, enabling the Client Setting Send MAP Price to Amazon even not enforced will send over MAP price even if it is lower than the Site Price. When the selling price is below the MAP price, the option See Price in Cart will appear on the Amazon listing.
  • eBay – When Enforce MAP is enabled, the MAP Price will be set as the default Buy It Now Price. If disabled, the default Buy It Now Price will be set to the Site Price

Sending MSRP to Amazon

In order for MSRP to be sent to Amazon, you must:

  • Enable Disable Map Submission for Amazon in the Client Settings.
  • Enter a positive value greater than 0 in the List Price field (otherwise, it will not send)
  • Post the product to Amazon. MSRP will not be sent over using the action Update Price
Amazon has deprecated use of the STP, Strike-Through Pricing, feature.

Setting MAP prices

MAP price is product-specific and can be set on the Product Summary. The check box Enforce MAP will set this as the default MAP price to all channels that use it. You will not be allowed to have a sell price lower than the MAP Price.

Click here for information about setting MAP Price for individual products.

Alpha interface

  1. Open a product > Scroll to MAP Price.
  2. Insert MAP Price > Check Enforce. sellercloud alpha set map price for product
  3. When finished, Save Product.

Delta interface

  1. Open a product > Edit.
  2. Insert MAP Price and select Enforce MAP.sellercloud product details map prices
  3. Save.
Click here for information about setting MAP Price through a bulk update.

Alpha interface

  1. Go to Inventory > Bulk Product Update.
  2. You can use an existing file or create a new one using Get Template file.
  3. Use the following columns:
    • MAP Price – Updates the MAP Price value
    • Enforce MAP Price – Sets this as the default MAP Price for all channels (accepts values of true or false)
    • Use Map Price For Website – Sends the MAP price to website integrated channels, if they have that optionsellercloud map price bulk product update excel template example
  4. Save the file > Return to Sellercloud > Choose File > Select a File Type > Submit. sellercloud alpha bulk update products map price

Delta interface

  1. Catalog > Tools > Import Product Info.
  2. Select Bulk Product Update > Generate Template > Create a new template.
  3. Click Next > select Format > Next.
  4. Use the following columns:
    • MAP Price – Updates the MAP Price value
    • Enforce MAP Price – Sets this as the default MAP Price for all channels (accepts values of true or false)
    • Use Map Price For Website – Sends the MAP price to website integrated channels, if they have that option
      sellercloud map price bulk product update excel template example
  5. Select Next > Download > Populate the columns > Save.
  6. Return to Bulk Product Update > Select File > Upload.

 

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