Product MAP and MSRP

Overview

Sellercloud helps you manage Minimum Advertised Price (MAP) and Manufacturer’s Suggested Retail Price (MSRP) prices for each product, and broadcast them to different sales channels. While MAP pricing focuses on the minimum product price, the MSRP represents the product price recommended by a manufacturer.

Set MAP on Products

In its simplest form, Minimum Advertised Pricing (or MAP, as it’s often called) is the lowest price a retailer can advertise the product for sale – not the lowest price they can sell it for in their store, but the lowest they can show it online or in an advertisement.

Channels have different rules regarding MAP Price:

• Amazon – Amazon does not allow MAP price to be higher than the Site Price. However, enabling the Client Setting Send MAP Price to Amazon even not enforced will send over MAP price even if it is lower than the Site Price. When the selling price is below the MAP price, the option See Price in Cart will appear on the Amazon listing.
  Any changes to the MAP price in Sellercloud are included in the price feed to Amazon. For automated updates, the Amazon company setting Allow Price Update (Regular) must be enabled and the AmazonPricesUpdateService must be running on your server. Contact Sellercloud Support to confirm that this service is installed. If you are trying to send the MAP price to Amazon, be sure to remove the List price from the item.
• eBay – When Enforce MAP is enabled, the MAP Price will be set as the default Buy It Now Price. If disabled, the default Buy It Now Price will be set to the Site Price

The MAP price is product-specific and can be adjusted in the catalog’s product page or through a file import. The checkbox Enforce MAP will set this as the default MAP price to all channels that use it. You will not be allowed to have a sell price higher than the MAP Price.

Set MAP Individually

Follow the steps described below to change the MAP price per individual product.

1. Go to Catalog > Manage Catalog.
2. Select the product whose MAP  you want to adjust.
3. In the upper-right corner, click Edit. Alternatively, click the pencil icon on the product’s Pricing panel.
4. In the MAP Price field, enter the actual MAP price for the selected product.
5. Select the Enforce MAP checkbox, which will default this MAP Price value to all enabled channels.
   For eBay, when Enforce MAP is enabled, the MAP Price will be set as the default Buy It Now Price. If disabled, the default Buy It Now Price will be set to the Site Price.
   For Amazon, if you are trying to send the MAP price, be sure to remove the List price from the item.
6. Save your changes by clicking the Save option or the tick icon.

Set MAP in Bulk

To adjust MAP prices for multiple products at a time, use the bulk product update function and update the requested products info via a file import.

1. Go to Catalog > Tools > Import Product Info.
2. Select Bulk Product Update.
3. Click Generate Template to download a template. You can select either an existing template, or create a new one. Click Next.
4. When creating a new template, add the following columns.
   

   COLUMN	UPDATE ACTION
   Product ID	Added by default
   MAP Price	Updates the MAP Price value
   Enforce MAP Price	Sets this as the default MAP Price for all related channels (True and False values are allowed)
   MAPPriceExposure (optional)	eBay specific. Choose when to display MAP; Pre-Checkout – use value 0, or During Checkout – use value 1.
   MAPPricingTreatment (optional)	eBay specific. Values are MAP/STP. MAP – Only show MAP. STP – Show List Price (MSRP, not your eBay price) with strike-through in addition to the eBay Price. If the  eBay price is lower than the MAP, the eBay price will not display.
   UseMapPriceForWebsite (optional)	Sends the MAP price to website integrated channels, if they have that option.

5. Optionally, select the Add Row Sample option to add an example product ID.
6. Select Next.
   
7. Optionally, you can save the current template by selecting Save Template.
8. Click Download.
9. Populate the columns, and save the file.
10. Return to Bulk Product Update.
11. Select the appropriate file and click Upload.

Set MSRP on Products

Like MAP pricing, the MSRP (Manufacturer Suggested Retail Price) is product-specific and is also adjusted in the catalog’s product page. It can be added through a file import as well.

Set MSRP Individually

To adjust MSRP for an individual product, follow the steps below.

1. Go to Catalog > Manage Catalog.
2. Select the product whose MSRP you want to adjust.
3. In the upper-righthand corner, click Edit. Alternatively, click the pencil icon on the product’s Pricing panel.
4. In the Standard/List Price field, enter the actual MSRP for the selected product.
5. Save your changes by clicking Save or the tick icon.

Set MSRP in Bulk

To adjust MSRP prices for multiple products at a time, use the bulk product update function and update the requested products info via a file import.

1. Go to Catalog > Tools > Import Product Info.
2. Select Bulk Product Update.
3. Click Generate Template to save a template file for completing product parameters. You can select an existing template, or create a new one. Click Next.
4. When creating a new template, use the following columns.
   

   COLUMN	UPDATE ACTION
   Product ID	Added by default
   ListPrice	Updates the MSRP Price value in the Standard/List Price field

5. Use Add Row Sample option to add an example product ID to be added first.
6. Select Next.
7. Optionally, you can save the current template selecting Save Template.
8.  Click Download.
9. Populate the columns, and save the file.
10. Return to the Bulk Product Update window.
11. Select the appropriate file, and click Upload.

Set Strikethrough Pricing on Products

Some channels offer the ability to show strikethrough prices (STP) on listings. Typically, you are not allowed to set a strikethrough price that is higher than the List Price or the MAP Price for that channel. For this functionality, the sell price must be lower than the List Price.

Use the bulk update function to update the strikethrough prices for different channels. Generally, the MAPPrice must be entered.

1. Access Catalog > Tools > Import Product Info.
2. Select Bulk Product Update.
3. Click Generate Template to save a template file for completing product parameters. You can select an existing template, or create a new one. Click Next.
4. When creating a new template, use the following channel-specific columns.
   

   CHANNEL	COLUMN	DEFINITION
   eBay	eBayEnableStrikeThroughPrices	Value per product. Enter True to show the strikethrough price.
   	MAPPricingTreatment	Value must be STP. Enter a Retail/List Price and have an eBay Price (Buy it Now price) lower than the Retail/List Price.
   Newegg	NewEggDotComCheckoutMAP	If the MSRP/List Price is higher than the NewEgg Price, it will be sent as a strikethrough price.
   Walmart Marketplace	WalmartAPIPrice	If ListPrice is higher than WalmartAPIPrice, List Price is sent as the strikethrough price and WalmartAPIPrice as the sell price.
   Amazon	AmazonPrice	If ListPrice is higher than AmazonPrice, List Price is sent as the strikethrough price and AmazonPrice as the sell price. The product must be posted.

5. Populate the columns and save the file.
6. Return to the Bulk Product Update window.
7. Select the appropriate file and click Upload.