Overview
You can manage product prices in Sellercloud across multiple channels without directly accessing a marketplace’s website. Prices can be managed manually, in bulk, or with the help of custom rules for repricing software and custom plugins.
General Product Prices
To manage general prices of a particular product, follow the steps described below.
- Navigate to Catalog> Manage Catalog.
- Open the product whose price(s) you want to change.
- On the product’s home page, refer to the Pricing panel.
PRODUCT PRICE DEFINITION Site/Retail Price The default product price used for website and sales channels. Although each channel defaults to this price, you can set the channel-specific price as well. Standard/List Price The MSRP is typically specified here. Wholesale Price The price at which the product is sold to wholesale customers. Map Price Stands for Minimum Advertised Price. It is the lowest price a retailer can advertise a product. LocalStore Price The in-store price of a product. - To modify the requested product price, click the Edit option in the upper right or the pencil icon.
- Click the tick icon, or the Save option to apply the price change.
- Once saved, the price change record will appear in the Change Log. The price history stores the timestamp for each change and displays the user who made that change.
You can also update prices in bulk using the Bulk Update Tool. To see which column headers you need to import, refer to this article.
Channel-Specific Product Prices
In addition to the general product prices, you can also manage product prices that are specific to a certain marketplace.
Set a Channel-Specific Price for a Product
Follow the below steps to manually set up individual prices for every sale channel you are integrated with.
- Navigate to Catalog> Manage Catalog.
- Select the product whose price you want to adjust.
- Click Toolbox and select the respective channel properties page (e.g., select Amazon Properties).
- Click the Edit option in the upper right.
- Enter the requested price value.
- Alternatively, you can default the channel price to the Site Price by selecting the Default checkbox. Once saved, the channel price will be changed to the Site Price. Any future changes to the Site Price will reflect on the Channel Price as long as the Default checkbox is enabled.
- Save the changes.
You can also update channel prices in bulk, using the Bulk Update Tool. To see which column headers you need to import, refer to this article. To default, the channel price to the Site Price, use the ChannelPriceUseDefault column and put the requested channel name instead of Channel. Use the True/False values.
Update a Product Price on Channels
Once the product price change is saved you can update the price on the channel from the Actions menu’s Update Prices on Channel option that is on the properties page for that channel. Some channels can update the price automatically.
Alternatively, you can also update product prices on channels by following the steps below.
- Navigate to Catalog > Manage Catalog.
- Select the product(s) you want to update.
- Click the Actions icon and select Update Prices on Channel.
- Select the channel(s) you want to update the prices on. Click Update.
- This action will schedule a Queued Job. Once processed, the prices will update.
Price Manager
With Sellercloud Price Manager you can manage both general and channel prices.
To select channels to display in the Price Manager, enter edit mode and click the three vertical dots on the Price Manager panel. Select the requested channels on the left, click the plus icon, and apply the column change (see figure below).
To adjust a different price for every channel enabled, follow the steps below.
- Go to Catalog > Manage Catalog.
- Open the product you want to adjust the prices for.
- Click Toolbox and select Prices.
- The Price Manager panel appears. The grid displays the product ID and its price on all enabled marketplaces. If there are any shadow SKUs, they will be displayed below the parent SKU.
- Click the Edit option in the upper right.
- Enter the individual product price per each channel into the relevant boxes.
- The Set All to Default option will set the site price as the default selling price for all channels.
- To use the Site Price only for selected marketplaces, click the Set to Default icon next to the relevant channel price field.
Custom Price Calculation
In Sellercloud, you can use repricing software (repricers) or custom plugins to adjust specific price calculations.
Repricers
The following repricers are integrated with Sellercloud.
Custom Plugins
The custom calculation can be based on any variable or logic, including sending a price that is a set percentage greater than the Site Cost. Using a custom price calculation, the system will ignore the channel price, and will send a calculated price based on your parameters. Contact Sellercloud Support to request custom price calculations.
Pricing-Related Client Settings
With Sellercloud, you can adjust related pricing client settings to avoid selling your product at a too low price. To access the appropriate parameters, refer to Settings > Client Settings > General Client Settings.
| CLIENT SETTING | DEFINITION |
| Put Order on Hold if Selling Price is less than of SitePrice Percentage
Subsetting: Set Customer Status ‘Require Attention’ instead of updating OrderStatus to OnHold |
This setting will compare the channel selling price to the product’s site price based on a percentage value X entered for incoming orders. If an order comes in with a selling price that is lower than X% of the site price of that product, the order will be automatically put on hold.
Subsetting: Same rules apply; however, instead of putting the order On Hold, it will be marked as Requires Attention. |
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This setting will compare the channel selling price to the product’s site cost based on a percentage value X entered for incoming orders. If an order comes in with a selling price that is lower than X% of the site cost of that product, the order will be automatically put on hold. |
| Validate Selling Price is greater than % of SiteCost | For example, if you want the price to always be at least 10% more than the Site Cost, enter 110%. If the price entered is less than that amount, an error message will appear when saving the product after an edit. |
| Add Flag to Inventory Arrivals Page | Sets a flag on the Inventory Arrivals page after the product’s average cost is changed. Hovering the flag will show the original and new values, which reminds you to adjust the Site Price accordingly. |
| Enable Default Price for eBay | Once enabled, the relevant Display Use default Site Price as eBay BIN price setting will appear within the company settings for eBay. |
| Display Use default Site Price as eBay BIN price (company setting) | When selected, the Use Default checkbox will appear on the product’s eBay Settings. To access, select eBay Properties from the product’s toolbox. This Use Default checkbox will allow you to default the Site Price to be the BIN Price. |
| Force Buy it now price to SitePrice when using Default Price for EBay | Once enabled, the system will force the Site Price to be the BIN Price for all eBay products. |
SellerCloud has multiple tools to help you manage pricing across multiple channels. Pricing is
managed from within SellerCloud, so you need not directly access the marketplace portal. Prices
can be adjusted based on fixed rules, or they can be re-priced based on competitors’ prices using
integrated third-party software.
You can also take measures to prevent selling the item at a price that’s too low.
You can set and manage pricing in several ways:
- Default Product Price – Inventory > Product Home page > find the Site Price field (this is the product’s default price). Enter the price and save. You can track price changes by clicking the + sign next to the Site Price field. The price history log will show the change’s timestamp and also log the user who changed it.
- Channel Specific Pricing – On each of the product’s channel properties pages, such as the Amazon Properties page, you can set a different price specific for that channel, or you can use the default Site Price by checking the Use Default box. After saving the change, the default price will appear in the Amazon Price field. By default, the Use Default option is enabled.
- eBay BuyItNow Pricing – To allow the default Site Price as the eBay BIN price, save the Client Setting Enable Default Price for eBay.
- After enabled, there will be an option on the eBay General Settings page called Display Use default Site Price as eBay BIN price. Enabling that option will place a Use Default checkbox next to BIN Price on the product eBay Properties page. This checkbox is enabled by default but it can be turned on and off.
- Manage Channel Pricing from single page – Click Inventory > Product Home > Toolbox > Prices. You can also find the “Prices page” by clicking the Manage Prices link next to the Site Price. In the grid, the product displays at the beginning of the row, with columns for pricing on all enabled marketplaces. If there are shadow SKUs, they will display in rows beneath the Parent SKU. You can now easily set pricing for each marketplace individually, or you can check the Use Default box to use the Site Price as that marketplace’s price. The Check All button will set the default price as the selling price for all channels. The default price will display after saving the edit.
- SellerCloud can reprice your products based on fixed rules, such as estimated shipping costs or profit margins. Listings can also be repriced based on competitor pricing by integrating with third-party repricing platforms. See the Managing Repricing page for more information. Note: Creating a repricing procedure is subject to customization fees.
- Custom Price Calculation for Channels – Send a customized price to a specific marketplace using a custom price calculation. The custom calculation can be based on any variable or logic, including sending a price that is a set percentage greater than the site cost. Using a custom price calculation, the system will ignore the channel price, and will send a calculated price based on your parameters. Custom calculations can be created by SellerCloud Support. Note: Creating a custom calculation is subject to customization fees. A Client Setting enables a custom calculation for each channel. When enabled, the following icon will appear next to the price on the channel setting page:
happen through human error, for example, when a wrong price was entered, or it may occur
when the cost of the item adjusts significantly.
- Put Order on Hold if Selling Price is less than ____% of SiteCost – You can configure this
Client Setting to put an order on hold if the selling price is less 110% percentage, for example, of
the Site Cost. - Set Customer Status ‘Requires Attention’ instead of updating OrderStatus to OnHold – Instead of putting order “On Hold,” the order will be sent to the “Requires Attention” tab.
- Validate Selling Price is greater than % of SiteCost – For example, if you want the price to
always be at least 10% more than the Site Cost, enter 110%. If the price entered is less than that
amount, an error message will display when saving the product after the edit.
While this will ensure that the site price was entered correctly the first time, you may want to
change the site cost dynamically to make sure that the Site Price is always 110% more than the
site cost. Locate the following Client Settings (Cost Related section):
- Update Product SiteCost based on PO LastCost – Automatically updates Site Cost based on the cost of the item as it was received in the last Purchase order. As the cost of the item changes, the site price will adjust accordingly.
- Update SiteCost when updating AverageCost – Automatically updates Site Cost based on the
item’s average cost. As the cost of the item changes, the site price will adjust accordingly. - Protect Site Cost – Prevents any user without a Client Admin role from editing the site cost.
- Add Flag to Inventory Arrivals Page – The inventory arrivals page is located on the Inventory
menu. All items received in purchase orders are displayed in the grid on this page. When the
Client Setting Add a Flag to Inventory Arrivals Page is enabled, an icon will flag items whose
average cost has changed. Hovering on the icon will show the original and new values. You can
now adjust the site price accordingly to ensure that the selling price is what you want it to be.
