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Google Shopping Listings Management

Overview

The Google Shopping Account Integration allows you to manage your Google Shopping listings directly from the Sellercloud interface. You can create and manage multiple listings simultaneously, update their inventory quantities, pricing, and more. Google Shopping listings can be updated both automatically and manually.

To explore other related topics, refer to our Google Shopping Category.

Prepare Products for Google Shopping

Products must meet certain minimum configuration requirements for you to post them on Google Shopping. To prepare products, configure the required product properties listed in the table below:

Property Bulk Update Description
Enabled GoogleExpressEnabled Enables Sellercloud to send inventory and price updates for this product automatically, as long as the Enable Inventory Upload setting is enabled on the company’s Google Shopping General Settings page. Products that are not Google-enabled are still included in updates but with zero quantity instead of the actual available quantity.
MPN ManufacturerSKU The Manufacturer Part Number. Corresponds to the Manufacturer SKU on the Product Details Page.
Description GoogleExpressDescription The description of the product on Google Shopping.
For more information about all the available product properties, see Google Shopping Product Properties.

To prepare a single product for Google Shopping:

  1. Go to the Product Details Page.
  2. Click Toolbox and select Google Shopping > Google Shopping.
  3. Click Edit.
  4. Check the Ready To Post field in the General panel:

    • A red No message means the product is not ready. Hover over it to see what you must do to prepare the product for posting.
    • After making changes, click the Refresh Ready To Post Status button.
    • A green Yes message means the product is ready for posting.
  5. Once the product is ready to post, check the Enabled box.
  6. Click Save.
You can prepare multiple products simultaneously with a Bulk Product Update that includes the column headers listed above.

Search by Google Shopping Status

To find products by their Google Shopping status:

  1. Go to Catalog > Manage Catalog.
  2. Click Add Filter and select Google Shopping Statuses.
  3. Click Google Shopping Statuses and select a status.
  4. Click Search. Optionally, you can Save the Search for future use.

Post Products on Google Shopping

You can post products to Google Shopping individually or in bulk.

Individually

To post a single product to Google Shopping:

  1. Go to the Product Details Page.
  2. Click Toolbox and select Google Shopping.
  3. Click Actions, and select Post Product to Google Shopping.
Google Shopping supports Product Variations. You can list them from Sellercloud by posting the Variation Parent Product.

In Bulk

To post multiple products to Google Shopping:

  1. Go to Catalog > Manage Catalog.
  2. Select the products you want to update.
  3. Click the Actions icon in the bottom-right corner, and select Launch on Channel.
  4. Select Google Shopping and click Launch.
  5. The task will be linked to a Queued Job. Once it finishes, you will receive a Notification, and the update will be sent to Google Shopping.

Update Google Shopping Listings

Sellercloud can automatically update the inventory and pricing of your Google Shopping-Enabled products on a regular basis to help keep your Google store up-to-date. You can also update listing details manually, either individually or in bulk.

Price updates for Google Shopping listings are included in the inventory feed by default and cannot be disconnected from it. This is why you must ensure you have the correct Google Shopping-specific prices configured on your products. See Manage Channel-Specific Prices for detailed instructions on how to update your prices in bulk.
Sellercloud sends 0 quantity for products that are not enabled for Google Shopping if automatic inventory updates are enabled on the company level. To prevent inventory from being sent to Google Shopping, you must Restrict the Product before posting it. Once posted, if you restrict the product, Sellercloud will set the quantity on Google Shopping to 0, while retaining the listing’s last price.

Automatically

To initiate regular automatic updates:

  1. Go to Company Settings.
  2. Click Toolbox and select Google Shopping > General Settings.
  3. Click Edit.
  4. In the Controls panel, check Enable Inventory Upload.
  5. Click Save.

Manually

To update Google Shopping listings individually:

  1. Go to the Product Details Page.
  2. Click Toolbox and select Google Shopping.
  3. Click Actions, and select:

    • Post Product to Google Shopping – Fully update the product on Google Shopping. Make sure the General panel’s Enabled box is checked and that the product is Ready To Post. Sellercloud pulls a unique listing ID into the Listing ID field.
    • Revise Price & Inventory to Google Shopping – Update the quantity and the price on Google Shopping.
When you perform a Post or Revise action, Sellercloud sends the update immediately, but the information may not reflect on Google destinations for up to two hours.

To update Google Shopping listings in bulk:

  1. Go to Catalog > Manage Catalog.
  2. Select the products you want to update.
  3. Click the Actions icon in the bottom-right corner, and select:

    • Update Inventory on Channel – Adjust the products’ stock levels on Google Shopping based on the inventory available in Sellercloud.
    • Update Prices on Channel – Update the products’ prices on Google Shopping based on the prices set in Sellercloud.
    • Update Images On Channel – Update Product Images on Google Shopping based on the images set in Sellercloud.
    • Launch on Channel – Fully update the listings on Google Shopping.

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