Basics of Sellercloud

This topic provides a high-level introduction to the robust Sellercloud platform. For in-depth information about all of Sellercloud’s modules, features, and functions, take advantage of multiple resources (articles, videos, etc.) that are available throughout this Help site.

Check out this complete library of video tutorials on Sellercloud’s Delta interface!


After your account is created, please note your server ID used to connect to webservices, Sellercloud API, and the Sellercloud interface. This ID is visible on the web page URL.


In this case, the server ID is “rp.”

About the Client Settings

If you see a client setting in Sellercloud’s Alpha interface that does not appear in the Delta interface, or a Help Center article references a client setting that does not appear in Delta, the setting may be enabled by default.

If you have any questions about your client settings, please contact Sellercloud Support.


There is no limit to the number of companies you can create under one client.

Depending on your workflow, you can create different companies for different channels, countries, locations, etc. Clients with an Admin Role can create companies; here’s how to create a company.

Sellercloud Support can disable a company.


Sellercloud supports over 100 channels and is growing. This Help site documents most of those integrations. Here’s the list of current channel integrations (we strive to keep this information as current as possible).

There is no limit to the number of channels to integrate. The only restriction is that a given channel can have only 1 integration per company.

Example: If you have 3 different Amazon integrations, they must be set in 3 different companies, but if you have eBay, Amazon, and Walmart integrations, they can all be set in the same company.


Products are set per company and will be visible to all channels that are integrated with that company (unless restrictions are applied). To make a product visible by another company, you must create a shadow of it.

Sellercloud has 3 types of product relationships:

You can also learn how to add new products.


You can create as many warehouses as needed.

There are several types of warehouses with different functions available for each type.

Example: An FBA warehouse can deal with FBA inventory; a Dropship warehouse can deal with inventory you do not own; and you can use an Interim warehouse for transfers.

Watch the Warehouse Management Overview video.


Orders can be created manually, or imported from channels, or imported from a difference source.

Orders (as products) are organized per company. They can be edited or processed by specialized plugins used when you must implement a unique workflow.

Orders can be separated into different types:

  • Channel orders
  • Wholesale orders
  • Local orders
  • Website orders

This Help site has an entire section dedicated to articles about orders (actions, order types, etc.).


Sellercloud’s Reports Module is a powerful feature offering a rich source of data that enables you to analyze your business performance, such as sales performance, inventory, profits, etc.

  • Check out the short Reports Overview video. From there, you can learn more about a specific report.
  • The Reports FAQs can answer your general questions about using the Reports module, including the meaning of your results.


You can set an account for each of your employees and apply different restrictions based on their tasks in your company.

Here’s an overview on Employee Management. From there, you can learn how to add employees, set user roles, etc.

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