Basics of Sellercloud


This topic provides a high-level introduction to Sellercloud’s modules, features, functions, and software applications. You can review each key feature provided below.

Getting Started

Account Management

After your account is created, your server ID, which connects to web services, the Sellercloud API, and the Sellercloud interface, is visible on the web page URL.


In this case, the server ID is rp.

Company Management

There is no limit to the number of companies you can create under one client.

Depending on your workflow, you can create different companies for different channels, countries, and locations. Clients with an Admin Role can create companies. Here is how to create a company.

Sellercloud Support can disable a company.

Employee Management

You can create employees in Sellercloud, manage their roles and security settings, apply different restrictions based on their tasks in your company.

Users can also have unique custom searches and even customize the way they view certain interfaces.

Refer to the Employee Management page to learn more.

General Settings

There are several setting types. The general ones are the Company settings and the Client settings.

The Company settings are set for each company individually and affect products, orders, POs, and the likes under that company. Client settings, however, affect all companies.

Learn more about the different types of settings from the Settings Overview article.

Product Management

Products are set per company and are visible to all channels that are integrated with that company unless restrictions are applied. To make the same product visible to another company, you must create a shadow.

Sellercloud has three types of product relationships:

  • Variations (also called an n-matrix) — Variation refers to a relationship between products that share common characteristics with minor differences, such as different sizes of a pair of shoes, or baseball caps from different teams.
  • Kits (also called bundles) — A kit is a product that is comprised of other products. A kit can be comprised of multiple units of a single product, or it can comprise a group of different products.
  • Shadow products — A shadow product is an alternative product profile for an item. Creating a shadow enables you to manage separate listings and details for a single product.

Inventory Management

Sellercloud provides comprehensive inventory management and tracks product quantities and movement. You can set a physical inventory for a product and adjust it when needed. Learn more about it and more from the Inventory Management Overview article.

Warehouse Management

Sellercloud tracks inventory quantities stored at multiple warehouses. You can add as many warehouses as necessary, and the inventory will be tracked in each warehouse.

There are several types of warehouses with different functions available for each type. For example, a FBA warehouse can deal with a FBA inventory. A Dropship warehouse can deal with inventory you do not own. An Interim warehouse can be used for transfers.

For more information, refer to the Warehouse Management Overview article.

Order Management

Orders can be created manually, imported from channels, or imported from different sources.

Orders (as products) are organized for each company. They can be edited or processed using specialized plugins to implement a unique workflow.

Orders can be separated into different types:

  • Channel orders
  • Wholesale orders
  • Local orders
  • Website orders

This Help site has an entire section dedicated to orders.


Sellercloud supports over 100 channels, shopping carts, shipping partners, 3PL services, payment gateways, vendors, repricers, apps and is growing. This Help Site documents most of those integrations. Here is the list of the current integrations.

There is no limit to the number of channels you can integrate. The only restriction is that a given channel can have only one integration per company.

Example: If you have three different Amazon integrations, they must be set in three different companies, but if you have eBay, Amazon, and Walmart integrations, they can all be set in the same company.


Sellercloud’s Reports Module is a powerful feature offering a rich source of data, which allows you to analyze your business performance, such as sales performance, inventory, and profits.

  • For more information on reports, refer to the Introducing Reports article.
  • The Reports FAQs can answer your general questions about using the Reports module and help you analyze your results.

Sellercloud Applications

Sellercloud offers different applications to help you manage your orders:

  • Shipbridge — Shipbridge is Sellercloud’s desktop application. It is used to ship orders with our integrated carriers.
  • Skustack — Skustack is the warehouse management platform that helps you organize your warehouse.
  • Skublox — Skublox allows you to sort order items using our put-to-light and pick-to-light technology. It simplifies the boxing and the preparation of your orders for shipment.
  • Receivebridge — Receivebridge is installed on your computer and allows you to access PO- and RMA-related information via Sellercloud’s webservices.
  • Imagebridge — Imagebridge is an image uploading tool that connects directly to Sellercloud using web services.


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