Google Shopping Product Properties

Overview

The Google Shopping Product Properties page in Sellercloud enables you to seamlessly manage the data of your Google Shopping listings. After Integrating Google Shopping Into Sellercloud, you can configure various product properties, view inventory, define prices, and Update Your Listings. This article describes all of the Google Shopping properties available in Sellercloud and provides links to related articles for more information. To explore other related topics, refer to our Google Shopping Category.

Google Shopping Product Properties

To access and update a product’s Google Shopping properties:

Go to the Product Details Page.
Click Toolbox and select Google Shopping.
See the tables in the following sections for descriptions of the properties on the page.

An asterisk (*) means that the field is required for the product to be ready to post.
Update the properties and click Save.

See Bulk Update Products to learn how to bulk-update Google Shopping product properties.

General

Product Field	Bulk Update	Description
Enabled*	GoogleExpressEnabled	Select to start automatically updating the available inventory and pricing on Google Shopping. With this setting disabled, the product is still included in updates but with zero quantity.
Listing ID	GoogleExpressActiveListingID	When you click Actions and select Post Product to Google Shopping to create the listing, Sellercloud pulls the unique listing ID into the Active Listing ID field.
Merchant SKU	GoogleExpressMerchantSKU	This SKU is sent to Google for orders, inventory updates, etc. If it’s blank, the product ID is used instead.
Ready To Post	N/A	Shows if the product is ready to be posted. Products that are not ready for listing will display a red No message - hover over it to reveal the missing attributes. Products that are ready to post will have a green Yes message.
Listing Expiration Date	N/A	When the product is listed on Google Shopping, this date is set to 30 days in the future.
Enable Auto Relist Product	GoogleExpressAutoRelistProductEnabled	If you check this box, the product will be automatically relisted if the Listing Expiration Date is less than the current time stamp. This setting is enabled by default.
UPC For Channel	UPCFor_GoogleExpress	The product’s UPC on Google Shopping.

Inventory

Product Field	Bulk Update	Description
Channel Qty	N/A	The quantity that will be sent to Google Shopping. This is based on the overall Available Quantity, but it will also consider any of the following when available: Safety Quantity, Max Quantity, Default Quantity for Replenishable products, and Channel Warehouse or Warehouse Mapping rules.
Avail Qty	N/A	The total available product quantity.
Safety Qty	GoogleExpressSafetyQty and GoogleExpressSafetyQtyUseDefault	The product’s Safety Quantity to be subtracted from the Available Qty in order to prevent overselling. This amount won’t be included in the inventory feed. If you check the Default box, you will pull the default Safety Qty set on your company’s Google Shopping General Settings.
Enable Default Qty	GoogleExpressEnableDefaultQty, GoogleExpressDefaultQty, and GoogleExpressDefaultQtyUseDefault	Use this option for Replenishable Products to set a default number of items that will always be available on Google Shopping. Check Use Default to have it come from the Default Qty set up on your company’s Google Shopping General Settings.
Inventory Last Sent	N/A	The most recent date when the product’s inventory has been updated on Google Shopping.
Replenishable	Replenishable	Enable for Replenishable Products that are consistently restocked or tend to restock quickly. It keeps your listings active and prevents you from missing out on potential sales, especially for hot-selling products.

Pricing

Product Field	Bulk Update	Description
Price	GoogleExpressPrice and GoogleExpressPriceUseDefault	The product’s price on Google Shopping. If you check the Default box, the default Site/Retail Price set on the Product Details Page will apply.
Price for Google Shopping	N/A	The product’s price from your website listing.
Sale Price	GoogleExpressSalePrice	An advertised product sale price.
Sale Price Start Date	GoogleExpressSalePriceStartDate	A date for the Sale Price to start.
Sale Price End Date	GoogleExpressSalePriceEndDate	A date for the Sale Price to end.

Listing Details

Product Field	Bulk Update	Description
Title	GoogleExpressTitle	The title of the product on Google Shopping.
Description*	GoogleExpressDescription	The description of the product on Google Shopping.
Link	GoogleExpressLink	The public URL linking to the product page on your website. Not required if: Require Link for Product Posting is unchecked in your Google Shopping General Settings. Your Google Shopping account is connected directly to your website.
Taxonomy	GoogleExpressTaxonomyPath	Click Select Taxonomy to choose from a list of pre-defined categories.
Brand	BrandID	The product’s brand.
Color	GoogleExpressColor	The product’s color.
MPN*	ManufacturerSKU	The Manufacturer Part Number. Corresponds to the Manufacturer SKU on the Product Details Page.
Age Group	GoogleExpressAgeGroup	The age group the product is intended for.
Gender	GoogleExpressGender	The gender the item is intended for.
Product Type	GoogleExpressProductType	You can include your own product categorization system in your product data. For example, you can use product type to organize bidding and reporting in your Google Ads Shopping campaign.
Condition	GoogleExpressCondition	Select the item’s condition from the dropdown.
Size System	GoogleExpressSizeSystem	Your product’s sizing system.
Size Type	GoogleExpressSizeType	Your product’s size type, describing its cut.
Sizes	GoogleExpressSizes	Your product’s standardized size. Comma separated, e.g., XL, L, M.
Custom Label 0 - 4	GoogleExpressCustomLabel1 - GoogleExpressCustomLabel4	Filters for your Shopping campaigns. For example, you can label a group of products as seasonal, clearance, etc.

Shipping

Product Field	Bulk Update	Description
Shipping Template	GoogleExpressShippingTemplateID	Set one of the Shipping Templates you created for Google Shopping.
Min Handling Time	GoogleExpressMinHandlingTime and GoogleExpressMinHandlingTimeUseDefault	The minimum time from order placement to shipment. Check Default to pull the default Min Handling Time from Company Settings > Google Shopping > General Settings.
Max Handling Time	GoogleExpressMaxHandlingTime and GoogleExpressMaxHandlingTimeUseDefault	The maximum time from order placement to shipment. Check Default to pull the default Max Handling Time from Company Settings > Google Shopping > General Settings.

Destinations

Product Field	Bulk Update	Description
Shopping Ads	GoogleExpressIncludedDestination and GoogleExpressExcludedDestination	Allow your products to show in Shopping ads.
Buy On Google Listings	GoogleExpressIncludedDestination and GoogleExpressExcludedDestination	Allow your products to show in Buy on Google listings.
Display Ads	GoogleExpressIncludedDestination and GoogleExpressExcludedDestination	Allow your products to appear in dynamic remarketing ads. These ads contain specific product information tailored to a customer’s previous site activity.
Local Inventory Ads	GoogleExpressIncludedDestination and GoogleExpressExcludedDestination	Allow your products to show in ads to shoppers near your store.
Free Listings	GoogleExpressIncludedDestination and GoogleExpressExcludedDestination	Allow your products to appear in free listings on Google.
Free Local Listings	GoogleExpressIncludedDestination and GoogleExpressExcludedDestination	Allow your local products to appear in free local product listings on Google.

You can bulk-update the Destinations by adding a comma-separated list into the GoogleExpressIncludedDestination column to enable destinations and GoogleExpressExcludedDestination to disable them.

Google Shopping Product Actions

Certain product actions are available for Google Shopping-enabled products. You can execute actions either individually or in bulk.

Individual Actions

These actions can be executed for an individual product:

Go to the Product Details Page.
Click Actions and select:
- Post Product to Google Shopping - List the product on Google Shopping. Make sure the General panel's Enabled box is checked and that the product is Ready To Post. Sellercloud pulls a unique listing ID into the Listing ID field.
- Revise Price & Inventory to Google Shopping - Update the product’s available quantity and the price on Google Shopping. When you perform a Post or Revise action, Sellercloud sends the update immediately, but the information may not reflect on Google destinations for up to two hours.
- Restrict/Unrestrict For Google Shopping - Restrict the product to exclude it from posting, updating, and inventory and pricing feeds or unrestrict it to send updates.
- Update Images to Google Shopping - Update the Product Images on Google Shopping.

Bulk Actions

You can execute these actions for one or more products:

Go to Catalog > Manage Catalog.
Find products and select them.
Click the blue Actions icon in the bottom right corner, and select:
- Enable/Disable For Channel - Enable or disable the selected products for Google Shopping.
- Launch on Channel - Post listings for the selected products on Google Shopping. Make sure that the products are Enabled and Ready To Post.
- Update Inventory on Channel - Update the selected products’ available inventory on Google Shopping based on the inventory available in Sellercloud.
- Update Prices on Channel - Update the selected products’ prices on Google Shopping based on the prices set in Sellercloud.
- Restrict/Unrestrict For Channel - Restrict the selected products to exclude them from posting, updating, and both inventory and pricing feeds or unrestrict it to send updates.
- Updates Images on Channel - Update Product Images on Google Shopping based on the images set in Sellercloud.
- Export Channel Missing Information - Export a spreadsheet with the missing product information required to post the selected products to Google Shopping.