Overview
Buy Box is the button on the right-hand side of a product’s detail page in Amazon where customers can begin the purchasing process (i.e., “Add to Cart” or “Buy Now”). When multiple sellers offer the same product, Amazon uses an algorithm to determine which listing should be displayed in the Buy Box. One of the most important factors is the price, also referred to as the Amazon Buy Box Price. The seller for the Buy Box is determined based on the best offer, as well as additional factors such as shipping speed, performance, etc. Knowing the Amazon Buy Box price – the selling price of the merchant who won the Buy Box – can help you price your products more competitively.
Get Amazon Buy Box Price
Sellercloud allows you to check the current Buy Box and shipping price based on a matching ASIN, and save it back to your products. You can perform this action individually and in bulk.
Individually
- Go to a Product Details page.
- Click Toolbox and select Amazon Properties.
- In the Actions menu, select Get Buy Box Price. The product must have a valid ASIN.
- You will receive a notification message to indicate if the Amazon Buy Box price was fetched successfully, and your products will be updated accordingly.
In Bulk
- Navigate to Catalog > Manage Catalog.
- Select your desired products from the grid.
- Access the Actions menu and click Get Amazon Buy Box Prices.
The products must have their corresponding ASIN fields filled out!
- The request will be submitted to the job queue.
- When the job is completed, simply download the output file to review it.
Alternatively, you can also export the results with a Custom Export using the column headers AmazonBuyBoxPrice and/or AmazonBuyBoxPriceShipping.